Branding a product or service that’s less-than-sexy has its challenges. This great article in FastCo Design highlights some key ways a number of “boring” brands have hit it out of the park with their digital communications. Brand and web design play key roles in their success. Here are a few of my favorite takeaways, along with […]
Read MoreAs PR professionals, we spend a lot of time keeping up with The Next Big Thing in communications strategies. For good reason – a Google algorithm or trending hashtag can make or break a campaign in today’s constantly-moving media landscape. In many ways, however, there’s nothing new about our jobs. Humans are communicators, and our […]
Read MoreSince the 90’s consumers have been pushing back on advertising. We’re highly critical of traditional advertising — TV, print and radio — and highly skeptical of other forms of advertising. And for good reason. Coca-Cola sponsoring school events feels eerily similar to the way tobacco companies targeted members of the military during World War II. Free cigarettes! And […]
Read MoreOver the weekend, I got to check out the newly remodeled SFMOMA. The remodel is beautiful, as are the numerous exhibits (too many to take in on one visit!). I was really excited to check out the “Typeface Interface” graphic design collection, and it got me thinking about other ways a company can share its brand […]
Read More2016 has already been a great year for A.wordsmith. We’ve started work with some amazing new clients and have exciting plans for the second half of the year. We’ve also brought on some new team members who are helping the firm grow with their talents and passion. In April, Marta Betts joined us as a […]
Read MoreIf you are reading this you likely already understand the value of thought leadership products. A thought leadership product is anything – written, video, multi-media – produced to help inform an audience on something you do really well. These products are especially critical for service organizations that rely on the smarts and unique capabilities of […]
Read MoreUnless you’ve been hiding under a rock for the past week you’ve most likely know the full story, or at least rumblings, of the Kelly Ripa vs. Michael Strahan vs. Disney-ABC drama. On Tuesday Kelly returned to the show after taking some time off to digest and deal with the news that not only is […]
Read MoreOnce relatively exclusive to the fashion design industry, moodboards are everywhere now–design, architecture, politics, education, therapy…basically anywhere one’s brand or identity is a work in progress. I use them a lot in the design work I do, whether for a brand identity project, or to determine the mood of an internal campaign for an already […]
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