Since the 90’s consumers have been pushing back on advertising. We’re highly critical of traditional advertising — TV, print and radio — and highly skeptical of other forms of advertising. And for good reason. Coca-Cola sponsoring school events feels eerily similar to the way tobacco companies targeted members of the military during World War II. Free cigarettes! And […]
Read MoreOver the weekend, I got to check out the newly remodeled SFMOMA. The remodel is beautiful, as are the numerous exhibits (too many to take in on one visit!). I was really excited to check out the “Typeface Interface” graphic design collection, and it got me thinking about other ways a company can share its brand […]
Read More2016 has already been a great year for A.wordsmith. We’ve started work with some amazing new clients and have exciting plans for the second half of the year. We’ve also brought on some new team members who are helping the firm grow with their talents and passion. In April, Marta Betts joined us as a […]
Read MoreIf you are reading this you likely already understand the value of thought leadership products. A thought leadership product is anything – written, video, multi-media – produced to help inform an audience on something you do really well. These products are especially critical for service organizations that rely on the smarts and unique capabilities of […]
Read MoreUnless you’ve been hiding under a rock for the past week you’ve most likely know the full story, or at least rumblings, of the Kelly Ripa vs. Michael Strahan vs. Disney-ABC drama. On Tuesday Kelly returned to the show after taking some time off to digest and deal with the news that not only is […]
Read MoreOnce relatively exclusive to the fashion design industry, moodboards are everywhere now–design, architecture, politics, education, therapy…basically anywhere one’s brand or identity is a work in progress. I use them a lot in the design work I do, whether for a brand identity project, or to determine the mood of an internal campaign for an already […]
Read MoreIt’s time to look back at our most popular content with this roundup of top posts. Some of these are from last year and some are more recent. Some of these were our most popular posts and others received a large amount of engagement across our social channels so we wanted to post a roundup as […]
Read MoreDespite its reputation as a waning content marketing tool, the U.S. Small Business Administration (SBA) reports that direct mail is still very relevant. In fact, according to a recent study referenced by the SBA, nearly two-thirds of all consumers reported they had purchased something as a result of direct mail in the past year. Among […]
Read MoreThere’s no shortage of articles about the enduring importance of good grammar in the modern business world. They illuminate the ways it bestows credibility on the writer, indicates professionalism, and ensures clarity and accuracy. As a grammar nut myself, I couldn’t agree more. But there’s one more thing I’d like to add to that list: bad […]
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