One Year Later: Flashing Back to March 2020

By Ann Smith | Mar 5, 2021

March is my favorite month. It starts off with a flurry of birthdays in my family, then a Guinness and shepherd’s pie at Kells on St. Patrick’s Day and with any luck some time away in the sunshine over spring break. But March now holds another place in history: the month COVID-19 changed our lives […]

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How to Define and Delight Your Ideal Customer

By Lisa Hildebrandt | Feb 16, 2021

Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise.  Yet the process of clearly defining your ideal customer can […]

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How to Maximize the Value of Earned Media Placements

By Hailey Rae Swalley | Feb 10, 2021

After a great earned media placement goes live, there’s a number of steps that brands can take to increase the impact of their coverage. While a placement itself gets you in front of a publication’s readers, increases credibility and builds awareness among target audiences, communications pros and marketers alike should leverage other channels to ensure […]

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Wordsmithing for Impact

By Ann Smith | Feb 10, 2021

As I sat awestruck listening to the poetry flow out of Amanda Gorman’s mouth at the presidential inauguration on January 20, I had one thought coursing through my mind: words matter. She was brilliantly captivating, and when I went to her website I had never been prouder to be aligned with a fellow self-proclaimed “wordsmith.”  When I […]

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Dear College Seniors: My Advice to the Class of 2021

By Alexes Jones | Jan 21, 2021

My start as a P.R. professional has been a bit non-traditional. I am a full-time senior in college and a full-time public relations associate – who also started her career in the middle of a global pandemic. My days are filled with client calls and media outreach, while my nights are spent reading textbooks and […]

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How We’re Staying Connected During Extended Remote Work

By Hailey Rae Swalley | Jan 15, 2021

Looking at the calendar, it’s hard to believe it’s already 2021. In March, we’ll be coming up on a year of remote work, and like for many across the country, working fully from home was a new horizon for us at A.wordsmith. Our Culture Committee had to completely scrap some (in-person) plans, rethink others and […]

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“Silence is Not a ‘Safe’ Messaging Play” in Wake of Riot

By Gretchen Hoffman | Jan 11, 2021

Each day brings a new announcement of a brand or organization repudiating the Capitol riot and the officials who opposed the presidential vote certification. Among the latest: Marriott announced Sunday that it had cut support for the Republican senators, including Republican Sens. Josh Hawley (Mo.) and Ted Cruz (Texas), who opposed the Electoral College count following the deadly mob […]

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4 Resources for Writing Inclusively

By Lexi Foldenauer | Dec 15, 2020

Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]

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Let’s Get Intentional

By Lisa Hildebrandt | Dec 9, 2020

With the advent of the holiday season, we can all breathe a heavy sigh of relief that we’ve nearly crossed the finish line on the wild ride that’s been 2020. While the goal post kept changing and new obstacles were tossed onto the track daily, we’ve learned that collectively – with our family, friends, colleagues […]

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Tips for Talking Politics: PR Edition

By Amber Luckett | Dec 2, 2020

Over the past month, we have all watched one of the most highly anticipated presidential elections play out before us. It’s been stressful, confusing, messy, and hard, and in many of our cases, it’s probably led to some pretty intense and emotionally charged conversations. As PR professionals, we’re taught to tap into our emotional intelligence […]

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We are Grateful

By Ann Smith | Nov 25, 2020

In a year filled with challenges, we are humbled by all we have to be grateful for this season. To our clients, partners, colleagues, friends and families, our team sends our heartfelt love and thanks. “This year I’m deeply thankful for kindness, common sense and the strength to keep showing up.” “This year, more than ever, […]

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5 Social Media Best Practices Crushed by 2020

By Natalie O'Grady | Nov 20, 2020

2020 has been illuminating for most of us: personally, professionally and socially. As we approach the end of what has been a winding road of a year (to say the least), it’s become clear that many things about our lives will be permanently changed. In the U.S., privileged groups have been forced to wake up […]

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