Marketing on Pinterest

By Kelda Rericha | Aug 6, 2013

Hello, my name is Kelda, and I am addicted to Pinterest. It is not a healthy addition. I am guilty of hoarding recipes for sinful desserts and images of $10,000 handbags. It is not a victimless addiction.  My family regularly falls prey to my cooking experiments and crafting disasters, all of which were inspired by […]

Read More

When It's Not All About Me Anymore

By Ann Smith | Aug 6, 2013

A new logo for A.wordsmith When I first started A.wordsmith in early 2009, it was more of an experiment than anything else. I had just fallen victim to the economy and was part of a large round of layoffs. I was also very pregnant and not very marketable when it came to a new job. […]

Read More

The True Cost of Unpaid Interns

By Kelda Rericha | Jul 18, 2013

Unpaid interns are disrupting the media – and not in a good way. Summer interns everywhere should be watching their backs after the National Transportation Safety Board (NTSB) blamed an unpaid intern for the inaccurate and unauthorized confirmation to media of the names of the crew members of an Asiana Airlines jet that crashed in […]

Read More

Is That What You Call an Apology, Paula Deen?

By Ann Smith | Jun 26, 2013

Ever since she was a no-show on TODAY last Friday I’ve been eagerly awaiting Paula Deen’s interview with Matt Lauer that was rescheduled for this morning.  First of all, what was she thinking not honoring her commitment to be on the program last week, immediately following revelations that she has used racial slurs?  Instead of going […]

Read More

We're Blogging!

By Ann Smith | Jun 20, 2013

Welcome to the A.wordsmith blog! After more than four years in business we are taking the leap and starting a blog. As with any blog, the goal is to keep in better touch with all of you in a way that informs, insights and hopefully inspires new thinking on a variety of topics. Since we […]

Read More