Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
From corporations modifying their logos to a rainbow design with an empty promise of allyship to Pride parades with people looking for an excuse to party, the true themes behind pride can be overlooked by many. Being a member and/or ally of the LGBTQ+ community in any shape or form doesn’t happen once a year […]
Read More
An organization’s culture is the fundamental element that allows successful teamwork to flourish. A business thrives when support, kindness and courage shape the foundation of the organization. Developing a culture that uplifts everyone’s unique personalities and learning styles is imperative to fostering a positive workplace environment. An encouraging and kind culture strengthens communication and propels […]
Read More
Feeling overwhelmed by the number of tasks on your to-do list? You’re not alone. Working in PR, you’re often expected to juggle a variety of different tasks in a day. If you’re like me, and don’t drink caffeine, it can be hard to maintain the same level of enthusiastic energy throughout the day. Practicing mindfulness keeps is a great alternative […]
Read More
Between an ongoing pandemic and increasing socioeconomic volatility, the past 18 months have served as a crash course in crisis communications. Leaders, companies and brands are constantly tossed into the proverbial deep end as a merciless sink-or-swim test that disrupts the economy, financial markets and global supply chains. Yet, many can credit excellence in crisis communications […]
Read More
2020 permanently changed the media landscape. As the journalism world continues to face mass layoffs and downsizing, those that remain are burdened with higher workloads than ever before. It’s always been important to make sure your pitches are targeted and relevant for journalists you reach out to, but this new era makes it an imperative. And even […]
Read More
Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]
Read More
March is my favorite month. It starts off with a flurry of birthdays in my family, then a Guinness and shepherd’s pie at Kells on St. Patrick’s Day and with any luck some time away in the sunshine over spring break. But March now holds another place in history: the month COVID-19 changed our lives […]
Read More
Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise. Yet the process of clearly defining your ideal customer can […]
Read More
After a great earned media placement goes live, there’s a number of steps that brands can take to increase the impact of their coverage. While a placement itself gets you in front of a publication’s readers, increases credibility and builds awareness among target audiences, communications pros and marketers alike should leverage other channels to ensure […]
Read More
As I sat awestruck listening to the poetry flow out of Amanda Gorman’s mouth at the presidential inauguration on January 20, I had one thought coursing through my mind: words matter. She was brilliantly captivating, and when I went to her website I had never been prouder to be aligned with a fellow self-proclaimed “wordsmith.” When I […]
Read More