Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

The Power of Millennials in the Workforce

By Louie Deraita | Jul 6, 2015

  You see headlines on social media, websites and blogs that make claims – both negative and positive about millennials in the work force. Why do millennials have a lot to live up to and even more to overcome? Perhaps it is because this group will soon overtake baby boomers as the largest living generation […]

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Independence Day Shareables

By Kris Travis | Jun 30, 2015

With Fourth of July approaching, I thought it would be fun to pull together some shareable images–digital Independence Day “holiday cards” as it were. So please, share away! Whether you’re spending the weekend watching fireworks, barbecuing, celebrating with family and friends, or just sleeping in, have a very happy and safe holiday weekend.    

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"Undo Send" Now Available from Gmail

By Lisa Lavora-De Beule | Jun 29, 2015

Got emailer’s remorse? Google is now offering the “Undo Send” option to the web version of Gmail. The “Undo Send” option allows you to cancel an email once it’s been sent between 5 and 30 seconds after it’s been dispatched. Once you’ve hit “send”, a yellow bar confirms it’s been sent and provides the option […]

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5 Associated Press Stylebook changes marketing pros should know

By Kelda Rericha | Jun 23, 2015

The Associated Press Stylebook isn’t just for journalists. For the best in clarity and consistency, corporations should use AP style in nearly all their written communications materials. The stylebook is updated year-round based on current usage and feedback from an annual survey. Some changes make headlines: in 2014 when AP said that “over” was an acceptable […]

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The Importance of Effective Communication

By Molly Benito | Jun 16, 2015

Communication can be tough. There are countless styles and approaches to communicating; and in today’s technology-driven world, many interactions take place over different mediums, ranging from face-to-face in person, to email, to instant messenger, to conference call, to text message, to Skype…and the list goes on and on. While there are obvious benefits with the […]

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Truth and Fiction in Typography

By Kris Travis | Jun 4, 2015

Designers are always thinking about the best font choice for a given project, and there are a lot of factors that go into that decision. Should the font be serif or san-serif? Modern or traditional? Serious or fun? Wide or narrow? Is legibility important, or can we push it on the style? What age group […]

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3 Digital Marketing Challenges and How to Overcome Them

By Lisa Lavora-De Beule | Jun 1, 2015

There are numerous challenges online marketers face in the social media and digital marketing space. Below are 3 common challenges along with tips for overcoming them. 1. Challenge: Effectively Targeting Your Prospective Consumer. Solution: Establish Your Buyer Personas. According to Hubspot, it is important to develop a detailed picture of your target audience. Identifying your buyer […]

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The Importance of Mentors

By Molly Benito | May 29, 2015

I started my career fresh out of college and will never forget my first manager. She was an amazing leader, mentor, friend, and one of the most sought-after people involved in decisions within the office. While I couldn’t pin it down at the time, and it took me many years and experiences with different friends […]

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Journalists on Twitter are the Most Active Verified Users

By Mary Gorretta | May 28, 2015

If your email pitch just isn’t getting a response, you might want to try sending that reporter a tweet. Medium.com recently posted a report from Triggertrap CEO Haje Jan Kamps that the highest number of verified users, twenty-five percent, are journalists on Twitter. Twitter verified users are an exclusive group. Noted with a blue tick mark […]

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It Was Never a Dress: Let your Superhero Fly

By Ann Smith | May 21, 2015

Earlier this month a B2B software development company did something brilliant – and it has almost nothing to do with their offerings.  They launched the “It Was Never a Dress” campaign (https://itwasneveradress.com/).  If you haven’t seen this on social (or mainstream) media yet, you’re missing out. Axosoft, a Scottsdale, Arizona software company that focuses on […]

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