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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Whether or not we like it, things don’t always go as we plan – both in life and in business. Being human means making mistakes and having the occasional reputation-threatening slip up. These things happen almost inevitably, which is why crisis communications is one of the most valuable aspects of Public Relations. But what exactly is crisis […]
Read MoreIt’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]
Read MoreI know the saying goes that is far easier to edit a piece of writing than to start one from a blank page, but I sometimes find the editing process just as hard. These four steps recently offered by Ragan’s PR Daily have really helped me lately to break down the process of editing as […]
Read MoreIn case you didn’t know, today is “National Honesty Day.” (It also happens to be “Adopt a Shelter Pet Day,” “Bugs Bunny Day,” “Hairstylist Appreciation Day,” “Oatmeal Cookie Day,” “Raisin Day,” “Sarcoidosis Day,” and “Poem in Your Pocket Day,” and while a number of those are terribly important—I mean, cookies!–we’ll focus on honesty for now.) […]
Read MoreAmerica loves football – everyone knows that. But it’s beginning to look like the sport itself is in crisis and does not reciprocate these feelings. A growing body of evidence is beginning to show that football players are prone to concussions and thus prone to degenerative brain disease later on in life. These diseases (CTE […]
Read MoreIn addition to being an incredible A. Wordsmith client and a brilliant business partner to some of Portland, Seattle and San Diego’s biggest and best companies, ACME Business Consulting is a really great place to work. Sara Fritsch, ACME’s marketing team lead, has worked with ACME for nine years in a variety of roles. Today […]
Read MoreThis article in FastCo Design speaks to me; I will always call it “the cereal aisle effect.” I had just returned to the states after being in Nicaragua for two weeks, and stood dumb in the cereal aisle, completely paralyzed by all the choices. Don’t get me wrong—I was eager for a little variety after […]
Read MoreThis past Friday, March 27th, Ellen Pao lost her lawsuit against Kleiner Perkins Caufield & Byers, one of the top venture capital firms in California’s Silicon Valley. Needless to say, a great deal of controversy has emerged as a result of both the workplace discrimination suit itself and the verdict. What happened In case you’re a little […]
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