Facebook Newsfeed Algorithm Updates – 3 Things to Know

By Natalie O'Grady | Jun 30, 2016

For a company not even two decades old, Facebook has done a fantastic job integrating itself into the daily lives of people around the globe. It quickly became a hot spot for brands looking to connect to a wide variety of audiences, and public relations professionals have been including the platform in their communications plans […]

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Engage, don't broadcast: People hate social media ads

By Natalie O'Grady | Jun 2, 2016

Mallory Benham, a 23-year-old recent graduate, summed up the problem with social media ads in an interview for a recent Harris poll with a quote that’s likely to frustrate many marketing professionals. “I go on social media to see and know what my friends are doing. I don’t want to see ads clutter my news […]

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Staffing Updates – New Faces at A.wordsmith

By Natalie O'Grady | May 13, 2016

2016 has already been a great year for A.wordsmith. We’ve started work with some amazing new clients and have exciting plans for the second half of the year. We’ve also brought on some new team members who are helping the firm grow with their talents and passion. In April, Marta Betts joined us as a […]

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Should Native Advertising Become a PR Tactic?

By Natalie O'Grady | Apr 15, 2016

Though marketing, advertising, and public relations all play in the same “sandbox,” traditionalists in the world of PR will tell you that the industry doesn’t have much to do with paid placements or marketing pieces. And for the most part, they’re still correct – public relations by definition is about earned media and public perception […]

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Public Relations in the age of the Internet of Things

By Natalie O'Grady | Mar 17, 2016

When I was finishing my undergraduate degree program several years ago, one of my communications professors introduced the class to something called “The Internet of Things.” He explained that in the not-so-distant future, we’d be living in what basically amounted to the home in that Disney Channel classic movie, Smart House – refrigerators that could […]

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Dealing with Negative Social Media Comments: You Can't Just Delete

By Natalie O'Grady | Feb 24, 2016

Social media allows brands to connect with their consumers on a pretty cool, personal level. When you set up a social media account and get things rolling, it can also be a nice ego boost. Things have been going well on your company’s Facebook page – people are liking, commenting on, and sharing your posts. […]

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Nonprofit Social Media: Suggestions for Policies and Guidelines

By Natalie O'Grady | Jan 27, 2016

Working in the world of nonprofits often means getting creative with a tight budget. This means that there aren’t many nonprofits (especially small, local ones) that have money to spare for a full-time nonprofit social media person on staff. While working with an outside public relations agency to fill this need can be extremely beneficial, […]

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3 Tools for Staying on Top of News & Trends

By Natalie O'Grady | Dec 18, 2015

Working in public communications means you’ll likely spend a decent amount of time each week perusing news headlines, industry publications, and social media hashtags. In order to best represent your clients and find prime opportunities for coverage, you need to be aware of the top trends and breaking news. This includes public relations news, industry talk […]

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5 Reasons PR Pros Can Be Thankful For Social Media

By Natalie O'Grady | Nov 26, 2015

As public relations professionals better understand social media metrics and analytics, we get better at proving these platforms’ worth to clients. Everyone knows social media is an integral part of a communications campaign now; even though the platforms shift and change, the need to have our clients on them remains. But necessity doesn’t mean social […]

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Halloween, offensive costumes, and bad publicity

By Natalie O'Grady | Oct 29, 2015

For most retailers, the four-month long “holiday season” is rife with opportunity for public relations outreach. There’s plenty of news stories to latch on to, seasonal product launches, and holiday editions of magazines eager to feature businesses and their stories. However, the first holiday in the lineup, Halloween, seems to churn out a disproportionate amount […]

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Choosing the Right Social Media Platforms for Your Business

By Natalie O'Grady | Oct 6, 2015

Social media platforms have solidified their place in any business’ public relations and marketing strategy. You know you have to include social media as part of your brand’s image no matter what business sector you fall in, but it can be overwhelming when you look at all the options available. How are you supposed to […]

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