As the national conversation around civil unrest, systemic racial injustice, political disruption, and the pandemic dominates our existence, leaders are called to fiercely rise to the challenge of uncertainty and put their people at the heart of every communication. At the same time, internal teams may be struggling with heightened uncertainty as they prepare to either return […]
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The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. By Gretchen Hoffman Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant. Now more than ever, consumers crave messages that […]
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In today’s climate, every brand needs to spend time revisiting its current content and messaging to ensure that it is relevant and helpful for readers. To help you manage this process, we’ve put together a few tips. DOWNLOAD NOW
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Small business owners have been hit hard in recent months. From forced closures to staff layoffs and increased pressure to connect with customers authentically, the road has been far from smooth. Many businesses have lost most of their communication avenues with customers except for social media. By Natalie O’Grady For those not accustomed […]
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Ann joins Jared Siegel to discuss how her business operates, as well as share some insights she obtained from her 10+ years in business. Business owners cannot control the economy or the coronavirus, but they can choose how they respond to it. Good leadership during this time of crisis involves striking a […]
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For businesses navigating this pandemic, social media might be an intimidating place to be. Is it okay to continue posting as usual? The short answer is yes, as long as you’re being respectful of the current situation, remaining flexible and positioning your page as a resource to the community. To help you manage this […]
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It’s not a secret that effective communication with employees matters — a lot. It impacts morale, engagement, satisfaction and even job performance. By Ann Smith However, despite all of these reasons, internal communications is often overlooked and undervalued. Too many organizations make the mistake of thinking that employees already know, don’t care […]
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Valentine’s Day is around the corner. By Hailey Rae Swalley & Hannah Sewell For PR professionals and marketers, it’s the perfect time to remember best-practices for “showing the love” to the press—just as you would show love and appreciation to friends, family, and loved ones through words of affirmation, acts of service, […]
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With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. By Natalie O’Grady Social media is visual. Images (and, increasingly, video) are the most engaging content on all channels. The 3.2 billion active […]
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With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. By Natalie O’Grady Social media is visual. Images (and, increasingly, video) are the most engaging content on all channels. The 3.2 billion active […]
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Four Portland business leaders discuss how to best use their skills and expertise in today’s climate. Women in business are a driving force in the nation’s flourishing economy. Women are starting and running businesses at a stunning rate and they’re doing it with demonstrable skill and expertise. According to the National Association […]
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PR firm wins for work in Reputation/Brand Management and Integrated Communication categories – FOR IMMEDIATE RELEASE – PORTLAND, Ore. (Nov. 25, 2019) – A.wordsmith, a boutique communications firm specializing in thought leadership public relations and writing, took home two Spotlight Awards of Merit from PRSA Oregon during the annual award ceremony on […]
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