It’s not a secret that effective communication with employees matters — a lot. It impacts morale, engagement, satisfaction and even job performance.


By Ann Smith


However, despite all of these reasons, internal communications is often overlooked and undervalued. Too many organizations make the mistake of thinking that employees already know, don’t care or won’t notice when change is happening around them.

They also naively believe that employees are content simply doing their jobs and aren’t looking for a greater connection with their managers, executives and colleagues. The reality is: A thoughtful internal communications program can make all the difference for a company’s people, and, in turn, the organization itself.

Here are some things to keep in mind when building your internal communications initiative.