The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more.

 

By Gretchen Hoffman

 

Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant. Now more than ever, consumers crave messages that evoke resilience, humanity and hope, and organizations must shift their content strategies in response.

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