PR Pros: Lisa Hildebrandt of A.wordsmith on the 5 Things You Need To Create a Highly Successful Career as a Public Relations Pro

By Kris Travis | Apr 12, 2022

  An Interview With Kristen Sheafor Authority Magazine   Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a […]

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3 Mindfulness Practices PR Pros Should Master

By Kris Travis | Feb 16, 2022

  Get more energy and avoid burnout with a little discipline and firm boundaries.   By Sophia Padua   Feeling overwhelmed by the number of tasks on your to-do list? It’s easy to get lost in daily responsibilities without leaving time to take care of yourself. General burnout aside, it is unrealistic to expect that […]

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A.wordsmith Recognized with Three Spotlight Awards from PRSA Oregon  

By Kris Travis | Nov 29, 2021

PR firm wins for work in Marketing B2B, DEI/Multicultural and Reputation/Brand Management categories        – FOR IMMEDIATE RELEASE –   PORTLAND, Ore. (Nov. 29, 2021) – A.wordsmith, a boutique communications firm specializing in public relations, marketing communications and branding, took home three Spotlight Awards from PRSA Oregon on November 17.   A.wordsmith received top honors in the […]

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Power Women: Ann Smith of A.wordsmith On How To Successfully Navigate Work, Love and Life As A Powerful Woman

By Kris Travis | Nov 4, 2021

An Interview by Ming Zhao   How does a successful, strong, and powerful woman navigate work, employee relationships, love, and life in a world that still feels uncomfortable with strong women? In this interview series, called “Power Women” we are talking to accomplished women leaders who share their stories and experiences navigating work, love and […]

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A.wordsmith Named Top Portland Agency in Public Relations, Content Marketing and Branding

By Kris Travis | Aug 26, 2021

Industry source lists A.wordsmith as top PR firm for fourth year, earning an A ranking in reputation     – FOR IMMEDIATE RELEASE –   PORTLAND, Ore. (August 26, 2021) – Expertise has named A.wordsmith, a boutique communications firm specializing in public relations, marketing communications, and branding, as one of Portland’s top PR agencies. This […]

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Let Your ‘Moral Compass Be the Guide’ During Crisis

By Kris Travis | Aug 11, 2021

While compassion has always been a hallmark of HR, the global COVID-19 crisis has propelled it to the frontlines.   By Lisa Hildebrandt   The widespread rallying cry for equal opportunity has systematically peeled the layers of HR down to its core, reminding leaders to lean on their emotional intelligence and charge ahead with their […]

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Lisa Hildebrandt Featured in Portland Business Journal’s “People on the Move”

By Kris Travis | May 12, 2021

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Glossary of PR Terms

By Kris Travis | Sep 18, 2020

Acronyms, jargon and technical terms can get in the way of understanding the fundamentals of a great public relations campaign. Our glossary covers common (and not-so-common) vernacular used by communications professionals talking fast and furiously about media relations, social media, content writing and program strategy. Let’s all start speaking the same language!   VIEW THE […]

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Portland Companies Reveal Secrets to Staff Building in the Covid Age

By Kris Travis | Aug 27, 2020

  In light of the racial reckoning sparked by George Floyd’s killing by a Minneapolis police officer, businesses are looking to better balance their offices with an array of workers from diverse backgrounds.   That has become more challenging in the age of Covid, which is why we felt the time was right to check […]

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It’s the Right Time: Three Types of Content to Develop Now

By Kris Travis | Aug 11, 2020

The ongoing pandemic and protests have shone a spotlight on what matters to the people and organizations we do business with.   By Gretchen Hoffman   As companies adjust their strategies in response and move from a focus on immediate viability to ongoing recovery, marketers are looking for innovative ways to stay connected with their […]

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Expertise.com Ranks A.wordsmith as a Best PR Firm in Portland

By Kris Travis | Aug 5, 2020

Industry resource recognizes firm for fourth consecutive year     – FOR IMMEDIATE RELEASE –   PORTLAND, Ore. (August 5, 2020) — A.wordsmith, a boutique communications firm that specializes in thought leadership public relations and writing, is named one of Portland’s top PR firms by Expertise.com. Through an extensive research process Expertise.com scored 42 PR firms […]

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Leading With Compassion: 5 Steps to Communicate With Your Team in a Crisis

By Kris Travis | Jul 13, 2020

As industry highs and lows, systemic racial injustice, and the pandemic dominate our existence, it feels as though our world has upended overnight. Suddenly, every step we take, every message we communicate, and every decision we make is magnified.   By Lisa Hildebrandt   While compassion has always been a core tenant of leadership, the […]

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