An Interview With Kristen Sheafor Authority Magazine Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a […]
Read MoreGet more energy and avoid burnout with a little discipline and firm boundaries. By Sophia Padua Feeling overwhelmed by the number of tasks on your to-do list? It’s easy to get lost in daily responsibilities without leaving time to take care of yourself. General burnout aside, it is unrealistic to expect that […]
Read MorePR firm wins for work in Marketing B2B, DEI/Multicultural and Reputation/Brand Management categories – FOR IMMEDIATE RELEASE – PORTLAND, Ore. (Nov. 29, 2021) – A.wordsmith, a boutique communications firm specializing in public relations, marketing communications and branding, took home three Spotlight Awards from PRSA Oregon on November 17. A.wordsmith received top honors in the […]
Read MoreAn Interview by Ming Zhao How does a successful, strong, and powerful woman navigate work, employee relationships, love, and life in a world that still feels uncomfortable with strong women? In this interview series, called “Power Women” we are talking to accomplished women leaders who share their stories and experiences navigating work, love and […]
Read MoreIndustry source lists A.wordsmith as top PR firm for fourth year, earning an A ranking in reputation – FOR IMMEDIATE RELEASE – PORTLAND, Ore. (August 26, 2021) – Expertise has named A.wordsmith, a boutique communications firm specializing in public relations, marketing communications, and branding, as one of Portland’s top PR agencies. This […]
Read MoreWhile compassion has always been a hallmark of HR, the global COVID-19 crisis has propelled it to the frontlines. By Lisa Hildebrandt The widespread rallying cry for equal opportunity has systematically peeled the layers of HR down to its core, reminding leaders to lean on their emotional intelligence and charge ahead with their […]
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Read MoreAcronyms, jargon and technical terms can get in the way of understanding the fundamentals of a great public relations campaign. Our glossary covers common (and not-so-common) vernacular used by communications professionals talking fast and furiously about media relations, social media, content writing and program strategy. Let’s all start speaking the same language! VIEW THE […]
Read MoreIn light of the racial reckoning sparked by George Floyd’s killing by a Minneapolis police officer, businesses are looking to better balance their offices with an array of workers from diverse backgrounds. That has become more challenging in the age of Covid, which is why we felt the time was right to check […]
Read MoreThe ongoing pandemic and protests have shone a spotlight on what matters to the people and organizations we do business with. By Gretchen Hoffman As companies adjust their strategies in response and move from a focus on immediate viability to ongoing recovery, marketers are looking for innovative ways to stay connected with their […]
Read MoreIndustry resource recognizes firm for fourth consecutive year – FOR IMMEDIATE RELEASE – PORTLAND, Ore. (August 5, 2020) — A.wordsmith, a boutique communications firm that specializes in thought leadership public relations and writing, is named one of Portland’s top PR firms by Expertise.com. Through an extensive research process Expertise.com scored 42 PR firms […]
Read MoreAs industry highs and lows, systemic racial injustice, and the pandemic dominate our existence, it feels as though our world has upended overnight. Suddenly, every step we take, every message we communicate, and every decision we make is magnified. By Lisa Hildebrandt While compassion has always been a core tenant of leadership, the […]
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