An Interview With Kristen Shea
for Authority Magazine


Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.

As a part of this series, I had the distinct pleasure of interviewing Lisa Hildebrandt.

Lisa Hildebrandt is the vice president of A.wordsmith, a boutique communications agency in Portland, Oregon that has been titled one of the top firms in the area consecutively for the past four years. She has more than 16 years of strategic communications experience building brands, engaging audiences and driving impactful storytelling results for some of the world’s most iconic companies. Lisa’s career trajectory has been guided by her ability to get to the core of a client’s needs, pull together the right teams and resources, guide mission-critical campaigns to success and empower others to succeed.