Infographic: PR Then & Now

By Ann Smith | Jun 5, 2014

When it comes to effective communications, PR professionals tend to be the experts. That is what I love most about this industry. We are constantly one step ahead adapting to the ever-changing communication landscape. I came across the below infographic, PR Then & Now, from Inkhouse that is a great reminder of how our industry continues […]

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The Power of a Hashtag

By Ann Smith | May 27, 2014

On ongoing Twitter conversation is designed to draw attention to harassment, discrimination and violence experienced by women. Categorized under the hashtag #YesAllWomen, hundreds of thousands of women have shared their stories of date rape, misogyny and other examples of what women fear at the hands of some men, even if not all men (see also: […]

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Twitter says World Cup 2014 Logo Looks Like a ‘Facepalm’

By Mary Gorretta | Apr 30, 2014

Like many around the world, I am looking forward to the World Cup, which is set to take place throughout Brazil in less than two months. However, there have been rumors that Brazil will not be ready in time for such a big event including reports that the stadium in San Paolo, which is slated […]

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Extreme crowdsourcing: These parents let the internet name their daughter

By Kelda Rericha | Apr 23, 2014

In the same spirit of Lay’s Do Us A Flavor contest in which consumers submit and vote for the newest potato chip flavor — Did you know four million people cared enough to submit chip flavors last year?! — expectant dad Stephen McLaughlin created the website NameMyDaughter.com and asked strangers over the internet to name […]

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Commemorating a Genocide via Facebook

By Ann Smith | Apr 21, 2014

A project kicking off this week aims to use social media to commemorate the centennial of the Armenian Genocide. The 100 Years, 100 Facts Project will publish facts about Armenians twice a week, beginning April 24, 2014 and finishing April 24, 2015 – 100 years after the Ottoman empire began a massacre and forced deportation […]

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Rabbit Pelt Ad Draws Controversy, Pizzeria Tries to Save Skin

By Mary Gorretta | Apr 18, 2014

  Just in time for Easter, the New Zealand pizza chain Hell Pizza created a controversial billboard advertising its newest pizza topping, smoked rabbit, by covering the billboard with real rabbit pelts and the tagline: “Rabbit Pizza. Made from real rabbit. Like this billboard.” As you can imagine, it received quite a bit of criticism […]

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Frozen Foods Using PR To Save Their Bacon

By Ann Smith | Apr 13, 2014

A new campaign to defend the nutritional reputation Good news frozen pizzas, peas and other frost-bitten foods, you are about to get an image makeover! It has been confirmed by the American Frozen Food Institute the industry is in the final stages of preparing for a multilayer, multimillion dollar public relations campaign to defend the nutritional reputation of […]

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Can Your Predict Which of Your Messages Will Go Viral?

By Ann Smith | Apr 9, 2014

The Harvard Business Review wrote this week about a recent psychological study that found we can successfully predict which messages will go viral and which won’t. The key to this success, according to the report, lies within the brain of the sender. In short, the more the author of the message values the message itself, the […]

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Don't Forget to Tweet Your Vegetables

By Ann Smith | Mar 13, 2014

Anyone with an account on FaceBook,  Instagram and the like has been assailed by food porn – what seems like never-ending images of  elegantly plated bacon-wrapped shrimp or a sky-high stack of pancakes drizzled with whipped cream and caramel. Like its more salacious cousin, you know it when you see it. Food porn is found […]

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I'm not bossy. I'm the boss.

By Kelda Rericha | Mar 10, 2014

Yet again, Beyonce is awesome. And so is Condoleezza Rice, Jennifer Garner and a handful of other female and male celebrities contributing to the Ban Bossy campaign, a partnership between the Lean In and Girl Scouts organizations, which launched today. As the mother of two boys (soon to be three) I’ve always felt very comfortable […]

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The Power of the Telephone

By Ann Smith | Mar 2, 2014

Picking up the phone In today’s world, we use a variety of outlets to communicate with others and voice our opinion. From emailing, texting, tweeting, posting, pinning, sharing and liking, the ability to communicate is near limitless. The one thing most people have moved away from is using the telephone. You can click to read […]

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