5 Reasons PR Pros Can Be Thankful For Social Media

By Natalie O'Grady | Nov 26, 2015

As public relations professionals better understand social media metrics and analytics, we get better at proving these platforms’ worth to clients. Everyone knows social media is an integral part of a communications campaign now; even though the platforms shift and change, the need to have our clients on them remains. But necessity doesn’t mean social […]

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Choosing the Right Social Media Platforms for Your Business

By Natalie O'Grady | Oct 6, 2015

Social media platforms have solidified their place in any business’ public relations and marketing strategy. You know you have to include social media as part of your brand’s image no matter what business sector you fall in, but it can be overwhelming when you look at all the options available. How are you supposed to […]

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If You Don’t Have Something Nice to Tweet, Don’t Tweet Anything at All?

By Molly Benito | Aug 11, 2015

Over the last few years, we’ve seen social media sites, such as Facebook, Instagram and Twitter, rise from an entertaining way of sharing information and keeping people connected to become a mainstream part of our lives, with billions of current users and more joining everyday. Celebrities use social media to build their brands, corporations incorporate […]

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Enhance Your Social Media Posts on Any Platform

By Lisa Lavora-De Beule | Jul 28, 2015

Getting the most out of your social media platforms Looking for ways to boost your posts on social media platforms such as Facebook, Twitter, Instagram and more? Take a look at this handy infographic, designed by My Clever Agency, which provides tips to keep in mind when sharing content across various platforms. I’ve outlined few of their suggestions below; […]

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Journalists on Twitter are the Most Active Verified Users

By Mary Gorretta | May 28, 2015

If your email pitch just isn’t getting a response, you might want to try sending that reporter a tweet. Medium.com recently posted a report from Triggertrap CEO Haje Jan Kamps that the highest number of verified users, twenty-five percent, are journalists on Twitter. Twitter verified users are an exclusive group. Noted with a blue tick mark […]

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Break Down Barriers with Social Media

By Molly Benito | May 15, 2015

With the continuously changing landscape social media has bestowed upon us, companies are now capable – and required – of being more transparent in today’s online world. This is generally beneficial, allowing companies to humanize themselves to the public; however, for organizations that have been slower to break down barriers with social media, adapt to […]

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What Social Media Content Gets Shared the Most?

By Lisa Lavora-De Beule | Apr 20, 2015

Between June and November 2014, Buzz Stream and Fractl analyzed 220,000 pieces of content from 11 verticals (automotive, education, health, finance, food, business, technology, travel, entertainment, news, and lifestyle) to assess what social media content gets shared the most. The content of articles was divided into five types: how-tos, lists, what-posts, why-posts, and videos: How-tos: […]

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With Twitter reach slowing, how do you measure success?

By Gretchen Hoffman | Feb 7, 2015

Twitter came under fire this week for a slowing growth rate, with industry watchers citing concern that lower-than-expected growth numbers released in its earnings report  could put the social networking site  in a vulnerable position a few years down the road. Twitter’s executives, however,  are trying to convince investors that its reach far surpasses the […]

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2014's Best and Worst Brands on Social Media

By Kelda Rericha | Dec 11, 2014

As the year comes to a close, its time to take stock of where the media industry stands. From an analysis of the year’s publishing trends to the seven “megatrends” in media for 2014, the theme is innovation and adaptation in this brave new world of online and social media. Using its social index — an […]

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Topping the Search Engines in 2015

By Ann Smith | Dec 10, 2014

The term “search engine optimization” can be scary to businesses of any size. With up to 64 percent of website traffic coming from search engines, it’s also critical. Monday’s article by Forbes’ Jason DeMers highlights the top trends for search engine optimization in 2015. So what’s the biggest take away for your business? Specialization in technical […]

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Five New Trends Showcasing the Diversity of Social Media

By Ann Smith | Nov 25, 2014

When social media websites like Facebook and Twitter first splashed onto the scene, few probably imagined how many possibilities would spark from the platforms’ creations. Today, you’re not just limited to connecting with old friends, following your favorite athletes and celebrities, and planning your wedding or home décor. New technological innovations have allowed consumers to […]

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In Defense of Annoying Advertising

By Ann Smith | Nov 13, 2014

For decades, targeted advertising was limited. Men were cursed to see ads for women’s sanitary products and women had to tolerate ads targeted at men’s health. Many dollars have been spent on prospective consumers that were not going to be buying a company’s products. But today, the world of marketing has changed. No more are […]

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