Getting the most out of your social media platforms Looking for ways to boost your posts on social media platforms such as Facebook, Twitter, Instagram and more? Take a look at this handy infographic, designed by My Clever Agency, which provides tips to keep in mind when sharing content across various platforms. I’ve outlined few of their suggestions below; […]
Read MoreIf your email pitch just isn’t getting a response, you might want to try sending that reporter a tweet. Medium.com recently posted a report from Triggertrap CEO Haje Jan Kamps that the highest number of verified users, twenty-five percent, are journalists on Twitter. Twitter verified users are an exclusive group. Noted with a blue tick mark […]
Read MoreWith the continuously changing landscape social media has bestowed upon us, companies are now capable – and required – of being more transparent in today’s online world. This is generally beneficial, allowing companies to humanize themselves to the public; however, for organizations that have been slower to break down barriers with social media, adapt to […]
Read MoreBetween June and November 2014, Buzz Stream and Fractl analyzed 220,000 pieces of content from 11 verticals (automotive, education, health, finance, food, business, technology, travel, entertainment, news, and lifestyle) to assess what social media content gets shared the most. The content of articles was divided into five types: how-tos, lists, what-posts, why-posts, and videos: How-tos: […]
Read MoreTwitter came under fire this week for a slowing growth rate, with industry watchers citing concern that lower-than-expected growth numbers released in its earnings report could put the social networking site in a vulnerable position a few years down the road. Twitter’s executives, however, are trying to convince investors that its reach far surpasses the […]
Read MoreAs the year comes to a close, its time to take stock of where the media industry stands. From an analysis of the year’s publishing trends to the seven “megatrends” in media for 2014, the theme is innovation and adaptation in this brave new world of online and social media. Using its social index — an […]
Read MoreThe term “search engine optimization” can be scary to businesses of any size. With up to 64 percent of website traffic coming from search engines, it’s also critical. Monday’s article by Forbes’ Jason DeMers highlights the top trends for search engine optimization in 2015. So what’s the biggest take away for your business? Specialization in technical […]
Read MoreWhen social media websites like Facebook and Twitter first splashed onto the scene, few probably imagined how many possibilities would spark from the platforms’ creations. Today, you’re not just limited to connecting with old friends, following your favorite athletes and celebrities, and planning your wedding or home décor. New technological innovations have allowed consumers to […]
Read MoreFor decades, targeted advertising was limited. Men were cursed to see ads for women’s sanitary products and women had to tolerate ads targeted at men’s health. Many dollars have been spent on prospective consumers that were not going to be buying a company’s products. But today, the world of marketing has changed. No more are […]
Read MoreIf you woke up this morning and after scanning your news feed wondered, “Who is “Alex from Target” and why do I care?” you are not alone. In what now appears to be an organic viral stunt take-over (despite claims from a marketing company to have orchestrated the stunt), “Alex from Target” became an overnight […]
Read MoreWhen it comes to effective communications, PR professionals tend to be the experts. That is what I love most about this industry. We are constantly one step ahead adapting to the ever-changing communication landscape. I came across the below infographic, PR Then & Now, from Inkhouse that is a great reminder of how our industry continues […]
Read MoreOn ongoing Twitter conversation is designed to draw attention to harassment, discrimination and violence experienced by women. Categorized under the hashtag #YesAllWomen, hundreds of thousands of women have shared their stories of date rape, misogyny and other examples of what women fear at the hands of some men, even if not all men (see also: […]
Read More