In PR, many things are out of your control. It is the job of a PR person to maintain and manufacture as much control as possible. Control of the message, control of the spokesperson, control of the campaign, control over the competition. Because for the most part, losing control of any one of those things can […]
Read MoreHave you ever wondered why TED talks draw millions of views online? Is it because they are more compelling or pertinent to a large audience? Or is it because the speaker is popular or famous? These questions can be answered by research from Science of People, who have collected data and insight into why some […]
Read MoreThere is nothing more uncomfortable than watching bad improv comedy. Except perhaps watching someone crash and burn while pitching ideas during a business presentation. Especially if that person is you. As written up by Fast Co’s Joe Berkowitz, master improvisational comic Jason Mantzoukas has developed seven tips for avoid comedic, or boardroom, failure. In a […]
Read MoreAs web publishing has gotten easier, more and more organizations have turned to corporate blogs to share industry news, company announcements and insights. Self-service platforms like WordPress make it easy for small organizations, and individuals even, to easily create and publish a blog, and increasing numbers of businesses are taking advantage. (On WordPress alone, which […]
Read MoreWith the record high summer temps in Portland this summer, I am more than ready for the cool weather of fall. Along with cozy sweaters and falling leaves, another fall staple is the Starbucks Pumpkin Spice Latte. However, last year, popular “Food Babe” blogger Vani Hari revealed that the fall favorite drink not only did […]
Read MoreFor many small business owners, hiring a public relations agency might be the last thing on their minds. Maybe it’s the tight budget that puts PR and marketing efforts on the back burner – but what many of these small business owners don’t realize is how PR can be one of the most effective ways […]
Read MoreWalter Palmer, who has officially become the world’s most hated dentist, catapulted to infamy this week after news of his illegal hunting trip in Zimbabwe, where he shot and killed a lion named Cecil, hit social media. While his dental practice quickly crumbled around him — he shut down his office this week, and chances […]
Read MoreRolling into my senior year of college, I have been asked the same question a number of times throughout my studies as an undergraduate. It has been asked by my family, friends, acquaintances, professors and anyone I’ve struck up a conversation with. It is the question I was hesitant to answer until two years ago. […]
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