One of our clients, iFLY, Oregon’s only Indoor Skydiving operation, opened a few weeks ago, and I had the opportunity to fly in the tunnel this past Friday for the first time. As a PR practitioner I was nervous at first but the experience was life changing. I’ve been pitching the grand opening for weeks, and […]
Read MoreAs a senior in college, I am beginning to embark on the most exciting and yet most nerve wracking task yet – a post college career. I have been told since day one in numerous classes to think about my “personal brand” and to start “selling myself” to future potential employers. But what does creating […]
Read MoreI’ll say it over and over: font choice is so important. It impacts our feelings about a brand both consciously and unconsciously. So is there an essential font to use if you’re trying to make something come across as expensive or luxury? Apparently so. According to Sarah Hyndman, who recently studied the relationship between font choice […]
Read MoreBecoming an effective public speaker takes time and practice, yet is a great way to market yourself as an expert in your field while enhancing awareness of your business. No matter the size of your audience, below are a few simple pointers to keep in mind in public speaking. 1. Dress for Success Dress in […]
Read MoreFor most retailers, the four-month long “holiday season” is rife with opportunity for public relations outreach. There’s plenty of news stories to latch on to, seasonal product launches, and holiday editions of magazines eager to feature businesses and their stories. However, the first holiday in the lineup, Halloween, seems to churn out a disproportionate amount […]
Read MoreIn PR, many things are out of your control. It is the job of a PR person to maintain and manufacture as much control as possible. Control of the message, control of the spokesperson, control of the campaign, control over the competition. Because for the most part, losing control of any one of those things can […]
Read MoreHave you ever wondered why TED talks draw millions of views online? Is it because they are more compelling or pertinent to a large audience? Or is it because the speaker is popular or famous? These questions can be answered by research from Science of People, who have collected data and insight into why some […]
Read MoreThere is nothing more uncomfortable than watching bad improv comedy. Except perhaps watching someone crash and burn while pitching ideas during a business presentation. Especially if that person is you. As written up by Fast Co’s Joe Berkowitz, master improvisational comic Jason Mantzoukas has developed seven tips for avoid comedic, or boardroom, failure. In a […]
Read MoreAs web publishing has gotten easier, more and more organizations have turned to corporate blogs to share industry news, company announcements and insights. Self-service platforms like WordPress make it easy for small organizations, and individuals even, to easily create and publish a blog, and increasing numbers of businesses are taking advantage. (On WordPress alone, which […]
Read MoreWith the record high summer temps in Portland this summer, I am more than ready for the cool weather of fall. Along with cozy sweaters and falling leaves, another fall staple is the Starbucks Pumpkin Spice Latte. However, last year, popular “Food Babe” blogger Vani Hari revealed that the fall favorite drink not only did […]
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