Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
St. Patrick’s day is notoriously a whirlwind of green accessories, clovers, occasional pinching, little men with pointy shoes, and ample beer for drinking. Who couldn’t love a holiday that revolves around mirth and merriment? Sure, we’re a whole ocean away from the country who gave birth to this day, but we enjoy it just as […]
Read MoreEmail is widely used today as a form of business communication. While email is considered to be an efficient and reliable communication tool, one needs to exercise care when crafting emails in the workplace. When used appropriately, emails can help garner the results you want. To be safe, use a disposable email address from 10 […]
Read MoreWhen it comes time to update your website, collateral or even a company PowerPoint presentation, you don’t have a lot of options for visuals: You can take your own photos, hire a professional photographer to build you a library of images or you can shop around for stock photography. If you don’t have the skills […]
Read MoreA frustrating truth Today a powerful column appeared on Fortune.com. It was written by Katharine Zaleski, a former journalistic powerhouse who held top roles at The Huffington Post and The Washington Post in her mid-20s. She is open and honest about how she viewed and treated women who were mothers during that time. Honestly recalling […]
Read MoreWant to hear a great story? Well, I don’t mean to slight you, but I don’t have one. I got you hooked though, right? Everyone loves a good story – so much so that we’ve preserved our entire human history in one form of narrative or another (even the word history has “story” embedded in […]
Read MoreIn written communication, particularly emails, one of the hardest challenges can be conveying your tone of voice. How many times have you read an email wondering if the sender is angry, annoyed, snappish or maybe just being brief? I know in many cases, I overcompensate for this by using an exclamation point to show how […]
Read MoreBecause House of Cards debuts next week, and because I was up way too late watching my DVR’d Oscars last night, I would like to take this moment to share this incredible collection of PR best practices an ‘House of Cards’ quotes from Frank Underwood and the rest of the House of Cards crew compiled by […]
Read MoreAs you may (or may not) have noticed, A.wordsmith has recently changed it’s descriptive title from “a boutique PR and marketing firm” to “a boutique PR and thought leadership firm.” Likewise, you may be thinking, “What exactly does that mean?” Well, I’m here to tell you. Marketing for the sake of sales By definition, marketing involves […]
Read MoreIn a recent op-ed essay in The New York Times, Facebook’s chief operating officer, Sheryl Sandberg and Wharton Business School professor Adam Grant, address the issue of “office housework.” This piece is the third within a four-part series about women in the workplace. In it, Sandberg and Grant state that regardless of their role within […]
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