Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

My Hometown Hero Gets an Ivy League Shoutout

By Ann Smith | Nov 25, 2014

I’m a ranch kid who grew up in the south-eastern corner of Oregon.  People ask me all the time where I’m from and my natural response is “Southern Oregon.”  They then usually start guessing places – Ashland? Medford? Grants Pass?  No, keep going. At this point I can see they are persistent to so I […]

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Five New Trends Showcasing the Diversity of Social Media

By Ann Smith | Nov 25, 2014

When social media websites like Facebook and Twitter first splashed onto the scene, few probably imagined how many possibilities would spark from the platforms’ creations. Today, you’re not just limited to connecting with old friends, following your favorite athletes and celebrities, and planning your wedding or home décor. New technological innovations have allowed consumers to […]

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Unique Holiday Promotional Gifts

By Kris Travis | Nov 24, 2014

The holidays are a great time to have a little fun with your client thank yous and company promotional gifts. Here is a roundup of a few super creative ideas from around the world. You could go the ever-popular chocolate route, adorned with custom branding: Maybe a playful branded memory game (the cards could double […]

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Costco and Other Retailers to Stay Closed on Black Thursday

By Mary Gorretta | Nov 18, 2014

Thanksgiving is just a little more than a week away and while some of us are stocking our fridges with all the makings for a big feast, shoppers and bargain-hunters are preparing for what for them is an even bigger holiday – Black Friday. In fact, some shoppers are already camped out in front of […]

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In Defense of Annoying Advertising

By Ann Smith | Nov 13, 2014

For decades, targeted advertising was limited. Men were cursed to see ads for women’s sanitary products and women had to tolerate ads targeted at men’s health. Many dollars have been spent on prospective consumers that were not going to be buying a company’s products. But today, the world of marketing has changed. No more are […]

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Campaign Ads of 2014

By Ann Smith | Nov 4, 2014

November 4th has arrived and after today you no longer have to listen to the campaign advertisements, at least for awhile. Although these advertisements address some of the issues with each campaign candidate or proposition measure, they can be overbearing, aggressive, and sometimes pushing the truth. NPR’s Alisa Chang, recently reported on the “2014 Campaign […]

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Design & Happiness

By Kris Travis | Oct 28, 2014

Design Week Portland 2014 was great fun, and I felt lucky to attend the sold-out talk by Stefan Sagmeister on Design & Happiness. The Austrian-born designer has been a design “rockstar” for decades, but when he’s not working for clients of Sagmeister & Walsh, he’s studying how we attain happiness. His ultimate goal is a […]

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Newspaper Ad Revenue Down $40 Billion Since 2000

By Ann Smith | Oct 25, 2014

We blogged recently about the health of the magazine industry, which has experienced a 10% YOY growth in readership. The news came as a surprise to many of us, given the state of newspapers today. Unfortunately, there’s no corresponding happy news in the latest stats about the health of the newspaper industry, as measured by […]

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Monica Lewinsky's Back in the Media

By Ann Smith | Oct 22, 2014

Many know the name Monica Lewinsky. Over 16 years ago in 1998, the details of her affair with President Bill Clinton became public knowledge and she has since then lived in the public eye. Her name has even been mentioned in rap lyrics by Beyonce, Eminem, Nicki Minaj and Lil Wayne among others. At the […]

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