Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Chobani’s PR team offers a lesson in crisis management do’s and don’ts. As so many things do these days, it all started on Facebook. In the last few days of August, fans of Chobani’s Facebook page began reporting “puffy lids” and a “carbonated” taste from the top-selling Greek-style yogurt maker in the U.S. The company quickly […]Read More
It’s come to this. “Selfie”, the term for mobile phone self-portraits generally aligned with vain teenage girls, has now entered the lexicon and joins proper words like “forsooth”, “serendipity” and “horse” in the Oxford English Dictionary, otherwise known as the OED and grandfather master of all dictionaries. The inclusion reflects an acceptance of other tech-related […]Read More
It’s a dark day in the Rose City. As I’m sure you’ve all heard by now, the home of the Portland Trail Blazers will no longer be called the Rose Garden. In an attempt to bring in more funding, the president of the Blazers announced last week that their home, deemed the Rose Garden in […]Read More
It seems an unlikely match. Werner Herzog, director of bizarre but awesome films and documentaries such as “Aguirre, the Wrath of God” and “Grizzly Man”, has joined forces with AT&T to create a documentary on the devastating consequences of texting while driving. Sharing the stories of both victims and perpetrators of texting and driving, the […]Read More
From politicians, to athletes, to celebrities, our country is fascinated by the downside of being in the public eye – the skeletons in their closet. I will admit that I, too, am drawn in to breaking news about celebrity affairs! One of the most infamous cheating scandals of our generation is none other than Tiger […]Read More
A new logo for A.wordsmith When I first started A.wordsmith in early 2009, it was more of an experiment than anything else. I had just fallen victim to the economy and was part of a large round of layoffs. I was also very pregnant and not very marketable when it came to a new job. […]Read More
The Human Access Project wants to change the way Portland thinks about the Willamette. Ah, the mighty Willamette. It’s a beautiful river that serves as a landmark, an industrial thoroughfare and an integral part of Portland life. And, if you’re like most people who’ve spent some time in the Portland area, you’re as likely to […]Read More