Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

How a Portland Company Put Instagram to Work

By Ann Smith | Sep 17, 2013

What’s your social media protocol at this point? The standard Facebook and Twitter with the occasional LinkedIn post? Is it productive or does it feel like it’s going out into the vacuum? With social media platforms, use and trends constantly shifting, standard doesn’t necessarily mean effective. The opportunities are endless when you’re willing to step […]

Read More

A 9/11 Rewind: How We Communicate 12 Years Later

By Ann Smith | Sep 12, 2013

It was twelve years ago today, and I can still remember the exact moment the first airplane hit the World Trade Center. I spent that entire day glued to the television watching every detail of the day’s events unfold. It was like time stood still. 9/11 affects every American in one way or another, and […]

Read More

Chobani Yogurt Offers Lesson in Crisis PR

By Kelda Rericha | Sep 9, 2013

Chobani’s PR team offers a lesson in crisis management do’s and don’ts. As so many things do these days, it all started on Facebook. In the last few days of August, fans of Chobani’s Facebook page began reporting “puffy lids” and a “carbonated” taste from the top-selling Greek-style yogurt maker in the U.S. The company quickly […]

Read More

Selfie is Officially “Liked” by the OE

By Ann Smith | Aug 29, 2013

It’s come to this. “Selfie”, the term for mobile phone self-portraits generally aligned with vain teenage girls, has now entered the lexicon and joins proper words like “forsooth”, “serendipity” and “horse” in the Oxford English Dictionary, otherwise known as the OED and grandfather master of all dictionaries. The inclusion reflects an acceptance of other tech-related […]

Read More

Once The Dust Settles, Will The Moda Center Be Worth It?

By Ann Smith | Aug 20, 2013

It’s a dark day in the Rose City. As I’m sure you’ve all heard by now, the home of the Portland Trail Blazers will no longer be called the Rose Garden. In an attempt to bring in more funding, the president of the Blazers announced last week that their home, deemed the Rose Garden in […]

Read More

AT&T and Herzog Join Forces on PSA

By Ann Smith | Aug 12, 2013

It seems an unlikely match. Werner Herzog, director of bizarre but awesome films and documentaries such as “Aguirre, the Wrath of God” and “Grizzly Man”, has joined forces with AT&T to create a documentary on the devastating consequences of texting while driving. Sharing the stories of both victims and perpetrators of texting and driving, the […]

Read More

How to Get Away with Cheating: Does The Right PR Save Our Country’s Elite from Their Lying, Cheating Ways?

By Ann Smith | Aug 7, 2013

From politicians, to athletes, to celebrities, our country is fascinated by the downside of being in the public eye – the skeletons in their closet. I will admit that I, too, am drawn in to breaking news about celebrity affairs! One of the most infamous cheating scandals of our generation is none other than Tiger […]

Read More

Marketing on Pinterest

By Kelda Rericha | Aug 6, 2013

Hello, my name is Kelda, and I am addicted to Pinterest. It is not a healthy addition. I am guilty of hoarding recipes for sinful desserts and images of $10,000 handbags. It is not a victimless addiction.  My family regularly falls prey to my cooking experiments and crafting disasters, all of which were inspired by […]

Read More

When It's Not All About Me Anymore

By Ann Smith | Aug 6, 2013

A new logo for A.wordsmith When I first started A.wordsmith in early 2009, it was more of an experiment than anything else. I had just fallen victim to the economy and was part of a large round of layoffs. I was also very pregnant and not very marketable when it came to a new job. […]

Read More

Party on the River

By Ann Smith | Jul 25, 2013

The Human Access Project wants to change the way Portland thinks about the Willamette. Ah, the mighty Willamette. It’s a beautiful river that serves as a landmark, an industrial thoroughfare and an integral part of Portland life. And, if you’re like most people who’ve spent some time in the Portland area, you’re as likely to […]

Read More