Good advertising can be beautiful. Just take a look at Sony’s new ad by the McCann agency, photographer Nick Meek, and a British special effects team–it’s a dreamy explosion of color in a Costa Rican village, and it’s captivating.

According to creative blog DeMilked, “The creative crew and the inhabitants of the entire village took more than two weeks to collect the brightest and most vibrant flower petals there were around. In total, they weighed about 3.5 tons.” Combined with some special effects in post-production, the result is stunning.






And another well-considered detail: 8 million petals was no arbitrary choice–apparently it’s the exact number of pixels on Sony’s new screen.

I would love to know the budget for such a spectacle. But for now, I will just enjoy the incredible result.