Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

A PR Maverick is Passing the Reins – to You?

By Ann Smith | Mar 29, 2014

Do you have an entrepreneurial mind and the drive to own your own global public relations firms? Do you want to take the reins of a £1m PR firm that represents clients like the Dalai Lama and the Prince of Wales? Then listen up – I have found an opportunity for you! Global Tolerance Simon […]

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Changes in The Oregonian’s Editorial Policies to Significantly Impact Local News Content

By Kelda Rericha | Mar 26, 2014

New expectations for Oregonian reporters The media landscape has been ever shifting toward the Web, a move that has been seen as reflective of reader preferences and cost savings. As newsrooms are continuing to see massive headcount cuts, journalists are increasingly in a fight for their jobs, which are so often now measured by digital […]

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The AP Is So Over Using "More Than"

By Ann Smith | Mar 25, 2014

The AP Stylebook governs journalists, marketing communications and PR professionals alike and has been known for decades for its rigid stances on the minutiae of grammar, punctuation and spelling. It’s often the final arbiter when it comes to a debate over what to call undocumented immigrants living in the U.S. (“illegal immigrants” was banned from its […]

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Happy Spring!

By Kris Travis | Mar 21, 2014

Spring is here, and it’s a sunny Friday to boot! In honor of all the blooming things, here is some beautiful spring-themed design inspiration. Enjoy your weekend!

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Disney's "Frozen" Breaking Records and Expectations

By Ann Smith | Mar 19, 2014

With its DVD release in US stores and debut in Japanese theaters this weekend, the Oscar-winning movie “Frozen” is expected to surpass Disney Pixar’s “Toy Story 3” as the highest grossing animated film in the world. Generating $1 billion at the worldwide box office, the same day it won two Academy Awards for Best Animated […]

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Wine-making "Miracle Machine" too good to be true, but supports a great cause

By Mary Gorretta | Mar 18, 2014

Can you turn water to wine? Did you see the video advertisement for this product a few weeks ago? The ‘Miracle Machine’ claimed it could “turn water into wine” – making wine in three days with just water and a few other ingredients. The product seemed legitimate, particularly because it was promoted in the video […]

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Lessons Learned in the Art of Pitching

By Ann Smith | Mar 14, 2014

Sometimes we have to learn firsthand that our pitches aren’t working –or even worse, outright stink. I have been in the public relations industry for almost a decade now, so I have had my share of successes and failures. Here are some of the lessons I’ve learned that I want to share with you: You’re not […]

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Don't Forget to Tweet Your Vegetables

By Ann Smith | Mar 13, 2014

Anyone with an account on FaceBook,  Instagram and the like has been assailed by food porn – what seems like never-ending images of  elegantly plated bacon-wrapped shrimp or a sky-high stack of pancakes drizzled with whipped cream and caramel. Like its more salacious cousin, you know it when you see it. Food porn is found […]

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Welcome Kailee!

By Ann Smith | Mar 10, 2014

Welcome Kailee Pence to the A.wordsmith team! Kailee joins as our spring intern and we’re so excited to have her. There’s much about her to like, starting with her love of country music, good Chinese food and visits to both the beach and mountain. Here are 5 more things you might not know about her […]

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I'm not bossy. I'm the boss.

By Kelda Rericha | Mar 10, 2014

Yet again, Beyonce is awesome. And so is Condoleezza Rice, Jennifer Garner and a handful of other female and male celebrities contributing to the Ban Bossy campaign, a partnership between the Lean In and Girl Scouts organizations, which launched today. As the mother of two boys (soon to be three) I’ve always felt very comfortable […]

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