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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Of all the PR fiascos that a retailer could potentially face, none may be more disastrous than Target’s 2013 security breach, which took place between Black Friday and mid-December. As news began to spread — at the height of Christmas shopping, no less — the word on the street was that only Target credit card […]
Read MoreToday is National Word Nerd Day (although some feel strongly that it was yesterday…who are we to judge?). We are celebrating with our friends (and clients) at the American Copy Editors Society (ACES). Check out the great guest articles by ACES Board member Karen Martwick in PRNewser and ragan.com. Now go unleash your inner word […]
Read MoreMore than writer’s block, what plagues me the most in writing is when I can feel my language getting stale. When my sentences aren’t popping like they should, my syntax is weak, and something just feels off. In creative fields like public relations, when the original and effective arrangement of words is vital to conveying […]
Read MoreThis week the media buzzed with news of Mary Barra’s appointment to the role of General Motor’s CEO, the first female CEO in the company’s history, and the first female to head a major U.S. car company. Barra, 51, will replace retiring CEO Dan Akerson, who has chosen to step down ahead of schedule to […]
Read MoreWestJet made Christmas dreams come true Oh Wow. Incredible idea. Brilliant PR move. WestJet shared a full serving of Christmas joy and happiness to customers, and the results will make any heart grow three sizes. Take the 5 minutes to watch this Christmas (and PR) miracle – it will inspire you to believe that miracles […]
Read MoreWhoa, December already?! On top of all the holiday craziness, December is an important month for businesses to do a bit of planning and goal-setting for the new year. (If New Year’s resolutions are the last thing your business is thinking about right now, bookmark this post to review once you’ve recovered from the holiday […]
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