Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Although the latest US Airways Twitter blunder may be one of the most disturbing for Twitter followers, it is not the first made by a corporate giant. Other companies like Chrysler and Kenneth Cole have made slight errors in judgement on Twitter and users are quick to find the mistake and it often spreads like wildfire. Even though in most […]Read More
Good advertising can be beautiful. Just take a look at Sony’s new ad by the McCann agency, photographer Nick Meek, and a British special effects team–it’s a dreamy explosion of color in a Costa Rican village, and it’s captivating. According to creative blog DeMilked, “The creative crew and the inhabitants of the entire village took […]Read More
The unexpected impact of switching fonts Middle school student Suvir Mirchandani, discovered the US government could save a combined $400 million just by switching fonts used in printed documents. It all started as a school science fair project. Suvir was looking for ways to reduce waste and save money in the Pittsburgh School District. Fourteen-year-old […]Read More
Do you have an entrepreneurial mind and the drive to own your own global public relations firms? Do you want to take the reins of a £1m PR firm that represents clients like the Dalai Lama and the Prince of Wales? Then listen up – I have found an opportunity for you! Global Tolerance Simon […]Read More
New expectations for Oregonian reporters The media landscape has been ever shifting toward the Web, a move that has been seen as reflective of reader preferences and cost savings. As newsrooms are continuing to see massive headcount cuts, journalists are increasingly in a fight for their jobs, which are so often now measured by digital […]Read More
The AP Stylebook governs journalists, marketing communications and PR professionals alike and has been known for decades for its rigid stances on the minutiae of grammar, punctuation and spelling. It’s often the final arbiter when it comes to a debate over what to call undocumented immigrants living in the U.S. (“illegal immigrants” was banned from its […]Read More