Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Last night Beyonce and Jay-Z put on a show. The photos and video are exploding over social media, traditional media is in awe, and everyone and their grandma is rushing to download B’s latest album thanks to this unofficial music promotion. Oh yeah, and the performance was during the Grammys where a bunch of other […]Read More
You may care little about football or you may have watched last night’s game with bated breath. Either way, there’s a pretty good chance that by now you’ve seen or heard reference to Richard Sherman’s post-game interview. See it here. It’s intense. The media reaction has been split between condemnation for his unsportsman-like conduct and dismissal […]Read More
Interviewer: How much rewriting do you do? Hemingway: It depends. I rewrote the ending of Farewell to Arms, the last page of it, 39 times before I was satisfied. Interviewer: Was there some technical problem there? What was it that had stumped you? Hemingway: Getting the words right. – Ernest Hemingway, The Paris Review Interview, […]Read More
While it’s not especially new, I was just recently introduced to the concept of the Golden Circle, a philosophy around marketing that recognizes a brand’s purpose, cause, belief, its WHY first, and then moves outward toward selling its WHAT. Many companies will frame their marketing around 1) what they do, 2) how they do it, […]Read More
Last night’s Golden Globes was not just about fashion, A-list celebrities (hello Matt Damon!) or box office hits. This year’s show was a communications lesson in acceptance speeches at the Golden Globes. It was also a reality check for the masses – to know that even those in the spotlight are not perfect public speakers. […]Read More
Of all the PR fiascos that a retailer could potentially face, none may be more disastrous than Target’s 2013 security breach, which took place between Black Friday and mid-December. As news began to spread — at the height of Christmas shopping, no less — the word on the street was that only Target credit card […]Read More
Today is National Word Nerd Day (although some feel strongly that it was yesterday…who are we to judge?). We are celebrating with our friends (and clients) at the American Copy Editors Society (ACES). Check out the great guest articles by ACES Board member Karen Martwick in PRNewser and ragan.com. Now go unleash your inner word […]Read More