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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
You might end up calling your marketing and PR efforts by an entirely different name if the rest of the industry follows Procter & Gamble’s lead in renaming its overall marketing organization “Brand Management.” According to Ad Age, the new department now includes the functions the rest of us are still calling marketing, market research, […]
Read MoreYou may remember hearing about a 7-year-old girl earlier this year who wrote a letter to toy manufacturer Lego complaining that there were not many options for girl Lego figurines. Lego had recently been criticized for gender-stereotyping when it released a “Lego Friends” line targeted to girls, featuring pink and purple pastel colored sets, such […]
Read MoreKeep meetings productive with these tips How many hours would you say you spend in meetings in an average week? Do you feel they are hours effectively spent? Are your meetings (mostly) productive? Team meetings are essential, but we can all admit we’ve had to sit through a few terrible time-wasters. 99U gathered some interesting […]
Read MoreYou can celebrate! Twitter announced yesterday that it will support animated GIFs on Twitter as well as on its Iphone and Android mobile apps. To be technical, the letters “GIF” actually stand for “Graphics Interchange Format,” which is a compressed image file format that can be quickly transmitted over a network or the Internet. In […]
Read MoreLiving in Oregon, we are fortunate to be able to identify the provenance of many of the products we use and the produce and meats we consume. More so than anywhere else I’ve lived, there’s the ability to shop locally, with any number of locally owned and run businesses and services complementing the offerings of […]
Read MoreFor those of us in Portland, Drew Carney is a bit of a TV superstar. You might get ready in the morning while watching his antics, or catch him emceeing the annual Kells Smoker at the St. Patrick’s Day Irish Festival; however this week he cemented his place in national, viral infamy. To try to […]
Read MoreHave you written a letter, lately? Do you take meeting notes on paper, or have you switched to typing ideas into your tablet? Most of us grew up required to learn handwriting and cursive—skills that were practiced each and every year—and many of us still prefer taking notes by hand rather than digitally. If you […]
Read MoreI was browsing the articles on Ragan’s PR Daily the other day, and came across this article, 8 words that may not mean what you think they mean. Now, I tend to feel confident about my writing ability after being in the PR profession for more than 10 years and think I have wide vocabulary. […]
Read MoreThe influence of technology and social networking in our world couldn’t be more obvious with these 150 new definitions recently added to the dictionary by Merriam Webster, including “hashtag,” “selfie” and “tweep.” hashtag n (2008): a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text, such as a tweet selfie […]
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