Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

Sports Metaphors Lost in Translation

By Ann Smith | Jul 18, 2014

With the FIFA World Cup behind us, I’d like to turn your attention to the sports metaphors that pop up again and again in all types of business communications. These are often misused or misunderstood in presentations and company newsletters or mailings alike, often because the recipient does not follow organized sports or grew up […]

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The Universal Typeface Experiment

By Kris Travis | Jul 14, 2014

We all know the BIC pen—it’s the classic, no-fuss ballpoint pen most of us have grown up using, on everything from school essays to forms at the doctor’s office. (Did you know it is even part of the permanent collection at the Museum of Modern Art?) Well, this tried-and-true brand is branching out, and calling […]

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Eye-opening Always ad redefines the #LikeaGirl stereotype

By Ann Smith | Jul 9, 2014

The ad was uploaded to the Always YouTube on June 26th and has received over 30 million views all over the world. After watching the video though it makes you think, aren’t we over the #LikeaGirl insult? “I don’t think we are past the ‘run like a girl’ stereotype. Look at the women in this […]

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A Rose by Any Other Name…

By Ann Smith | Jul 1, 2014

You might end up calling your marketing and PR efforts by an entirely different name if the rest of the industry follows Procter & Gamble’s lead in renaming its overall marketing organization “Brand Management.” According to Ad Age, the new department now includes the functions the rest of us are still calling marketing, market research, […]

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Lego’s new female scientists

By Mary Gorretta | Jun 26, 2014

You may remember hearing about a 7-year-old girl earlier this year who wrote a letter to toy manufacturer Lego complaining that there were not many options for girl Lego figurines. Lego had recently been criticized for gender-stereotyping when it released a “Lego Friends” line targeted to girls, featuring pink and purple pastel colored sets, such […]

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Become a Meeting Master

By Kris Travis | Jun 23, 2014

Keep meetings productive with these tips How many hours would you say you spend in meetings in an average week? Do you feel they are hours effectively spent? Are your meetings (mostly) productive? Team meetings are essential, but we can all admit we’ve had to sit through a few terrible time-wasters. 99U gathered some interesting […]

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Need a Quick Laugh? Twitter Now Supports GIFs

By Ann Smith | Jun 19, 2014

You can celebrate! Twitter announced yesterday that it will support animated GIFs on Twitter as well as on its Iphone and Android mobile apps. To be technical, the letters “GIF” actually stand for “Graphics Interchange Format,” which is a compressed image file format that can be quickly transmitted over a network or the Internet. In […]

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Small Businesses Benefit from Small Size, Authenticity

By Ann Smith | Jun 18, 2014

Living in Oregon, we are fortunate to be able to identify the provenance of many of the products we use and the produce and meats we consume. More so than anywhere else I’ve lived, there’s the ability to shop locally, with any number of locally owned and run businesses and services complementing the offerings of […]

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Drew Carney Goes Viral

By Ann Smith | Jun 17, 2014

For those of us in Portland, Drew Carney is a bit of a TV superstar. You might get ready in the morning while watching his antics, or catch him emceeing the annual Kells Smoker at the St. Patrick’s Day Irish Festival; however this week he cemented his place in national, viral infamy.  To try to […]

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Infographic: PR Then & Now

By Ann Smith | Jun 5, 2014

When it comes to effective communications, PR professionals tend to be the experts. That is what I love most about this industry. We are constantly one step ahead adapting to the ever-changing communication landscape. I came across the below infographic, PR Then & Now, from Inkhouse that is a great reminder of how our industry continues […]

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