Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Designers are always thinking about the best font choice for a given project, and there are a lot of factors that go into that decision. Should the font be serif or san-serif? Modern or traditional? Serious or fun? Wide or narrow? Is legibility important, or can we push it on the style? What age group […]
Read MoreThere are numerous challenges online marketers face in the social media and digital marketing space. Below are 3 common challenges along with tips for overcoming them. 1. Challenge: Effectively Targeting Your Prospective Consumer. Solution: Establish Your Buyer Personas. According to Hubspot, it is important to develop a detailed picture of your target audience. Identifying your buyer […]
Read MoreI started my career fresh out of college and will never forget my first manager. She was an amazing leader, mentor, friend, and one of the most sought-after people involved in decisions within the office. While I couldn’t pin it down at the time, and it took me many years and experiences with different friends […]
Read MoreEarlier this month a B2B software development company did something brilliant – and it has almost nothing to do with their offerings. They launched the “It Was Never a Dress” campaign (https://itwasneveradress.com/). If you haven’t seen this on social (or mainstream) media yet, you’re missing out. Axosoft, a Scottsdale, Arizona software company that focuses on […]
Read MoreBrand guide for Clearly Business, by The One Off A brand guide is an essential tool for companies who aim to present a cohesive, consistent, and professional face to the world. A company’s brand guide acts as its visual communications “map” over the years, and also as documentation of the brand’s history as it evolves (as […]
Read MoreAmazon executives are typically a reclusive bunch. So its was a rare treat when Jeff Wilke, Amazon’s senior vice president of consumer business, took the stage this week at Seattle University as part of the Albers Executive Speaker Series. In an hour-long talk, Wilke laid out the core leadership principles that make up the tech […]
Read MoreWhether or not we like it, things don’t always go as we plan – both in life and in business. Being human means making mistakes and having the occasional reputation-threatening slip up. These things happen almost inevitably, which is why crisis communications is one of the most valuable aspects of Public Relations. But what exactly is crisis […]
Read MoreIt’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]
Read More