Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
I started my career fresh out of college and will never forget my first manager. She was an amazing leader, mentor, friend, and one of the most sought-after people involved in decisions within the office. While I couldn’t pin it down at the time, and it took me many years and experiences with different friends […]
Read MoreEarlier this month a B2B software development company did something brilliant – and it has almost nothing to do with their offerings. They launched the “It Was Never a Dress” campaign (https://itwasneveradress.com/). If you haven’t seen this on social (or mainstream) media yet, you’re missing out. Axosoft, a Scottsdale, Arizona software company that focuses on […]
Read MoreBrand guide for Clearly Business, by The One Off A brand guide is an essential tool for companies who aim to present a cohesive, consistent, and professional face to the world. A company’s brand guide acts as its visual communications “map” over the years, and also as documentation of the brand’s history as it evolves (as […]
Read MoreAmazon executives are typically a reclusive bunch. So its was a rare treat when Jeff Wilke, Amazon’s senior vice president of consumer business, took the stage this week at Seattle University as part of the Albers Executive Speaker Series. In an hour-long talk, Wilke laid out the core leadership principles that make up the tech […]
Read MoreWhether or not we like it, things don’t always go as we plan – both in life and in business. Being human means making mistakes and having the occasional reputation-threatening slip up. These things happen almost inevitably, which is why crisis communications is one of the most valuable aspects of Public Relations. But what exactly is crisis […]
Read MoreIt’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]
Read MoreI know the saying goes that is far easier to edit a piece of writing than to start one from a blank page, but I sometimes find the editing process just as hard. These four steps recently offered by Ragan’s PR Daily have really helped me lately to break down the process of editing as […]
Read MoreIn case you didn’t know, today is “National Honesty Day.” (It also happens to be “Adopt a Shelter Pet Day,” “Bugs Bunny Day,” “Hairstylist Appreciation Day,” “Oatmeal Cookie Day,” “Raisin Day,” “Sarcoidosis Day,” and “Poem in Your Pocket Day,” and while a number of those are terribly important—I mean, cookies!–we’ll focus on honesty for now.) […]
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