Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

Why Corporate Blogs Matter

By Gretchen Hoffman | Aug 26, 2015

As web publishing has gotten easier, more and more organizations have turned to corporate blogs to share industry news, company announcements and insights. Self-service platforms like WordPress make it easy for small organizations, and individuals even, to easily create and publish a blog, and increasing numbers of businesses are taking advantage. (On WordPress alone, which […]

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Starbucks tries to make good on “Pumpkin” Spice Latte

By Mary Gorretta | Aug 20, 2015

With the record high summer temps in Portland this summer, I am more than ready for the cool weather of fall. Along with cozy sweaters and falling leaves, another fall staple is the Starbucks Pumpkin Spice Latte. However, last year, popular “Food Babe” blogger Vani Hari revealed that the fall favorite drink not only did […]

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Raster vs. Vector Images

By Kris Travis | Aug 20, 2015

If I’ve worked with your existing brand materials, chances are, I’ve asked you for some native files. And especially when it comes to logos, I asked you for a vector file. Here’s a quick primer on raster vs. vector images, appropriate use cases, etc. Raster A raster, or bitmap image is made up of pixels […]

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Why Small Business Needs PR

By Louie Deraita | Aug 13, 2015

For many small business owners, hiring a public relations agency might be the last thing on their minds. Maybe it’s the tight budget that puts PR and marketing efforts on the back burner – but what many of these small business owners don’t realize is how PR can be one of the most effective ways […]

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If You Don’t Have Something Nice to Tweet, Don’t Tweet Anything at All?

By Molly Benito | Aug 11, 2015

Over the last few years, we’ve seen social media sites, such as Facebook, Instagram and Twitter, rise from an entertaining way of sharing information and keeping people connected to become a mainstream part of our lives, with billions of current users and more joining everyday. Celebrities use social media to build their brands, corporations incorporate […]

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Not Even Crisis PR Can Save a Lion Killer

By Kelda Rericha | Jul 30, 2015

Walter Palmer, who has officially become the world’s most hated dentist, catapulted to infamy this week after news of his illegal hunting trip in Zimbabwe, where he shot and killed a lion named Cecil, hit social media. While his dental practice quickly crumbled around him — he shut down his office this week, and chances […]

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Enhance Your Social Media Posts on Any Platform

By Lisa Lavora-De Beule | Jul 28, 2015

Getting the most out of your social media platforms Looking for ways to boost your posts on social media platforms such as Facebook, Twitter, Instagram and more? Take a look at this handy infographic, designed by My Clever Agency, which provides tips to keep in mind when sharing content across various platforms. I’ve outlined few of their suggestions below; […]

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Public Relations, Marketing and Advertising – How are They Different?

By Louie Deraita | Jul 21, 2015

Rolling into my senior year of college, I have been asked the same question a number of times throughout my studies as an undergraduate. It has been asked by my family, friends, acquaintances, professors and anyone I’ve struck up a conversation with. It is the question I was hesitant to answer until two years ago. […]

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Visual Intelligence and Your Brand

By Kris Travis | Jul 20, 2015

Check out this infographic from WebDAM about the importance of visuals in capturing your audience. As you’d expect, all of us are reading a bit less and skimming a bit more, and visual IQs are on the rise faster than other types of intelligence. While I find this a little depressing (I love to read!), I’m […]

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The A.wordsmith Model | A Culture for Work/Life Balance

By Ann Smith | Jul 7, 2015

The A.wordsmith model is build to reflect our commitment to not only high-quality client service, but also work/life balance. In the office we are kick-ass communication professionals, with world-class public relations, branding and marketing expertise. At home we are mothers, partners and friends with those we value most. The firm’s flexible model means our team manages […]

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