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Part one of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. In 2014, I graduated with my master’s degree in public communication and finally headed out into the “real world.” Since I basically went straight from my undergraduate studies to my graduate […]
Read MoreAs a word junkie, I’m always excited to uncover a new language resource. I recently stumbled upon Word Spy, a site that indexes clever PR terms and novel or underappreciated words and phrases. It’s unique in that it tracks neologisms that are both useful and usable. As the site describes, “Word Spy…[looks] for fresh words […]
Read MoreWe’re in a weird spot right now—digital content is an essential part of any marketing campaign, but we’re also still producing a lot of print materials. We can build beautiful, comprehensive campaigns, but the way these two types of media interact with each other is a little awkward. I was recently working on some print […]
Read MoreIt’s become almost an annual joke that Americans love fall so much. Mid-summer, plenty of your Facebook friends were probably posting about how much they’re looking forward to pumpkin patches, apple picking, and the sacred pumpkin spice latte. The autumn-love is at a fever pitch now that October is here, but just why do we […]
Read MoreCongratulations – your startup has received a mega round of funding. You have just a few weeks until the announcement date and while the planning process will be fast and furious, the strategy must be buttoned up to ensure success. Like any corporate news, a successfully executed funding announcement will take thoughtful planning, a well-designed […]
Read MoreYou may not realize it, but you are exposed to the fruits of public relations every day, in every medium. From social media outlets like Twitter and Facebook to traditional media like television, newspaper and radio, many of the pieces you enjoy are the direct result of a public relations professional doing her job. There […]
Read MoreBetween Kickstarter, Etsy, Shopify, Amazon, e-commerce plugins, etc., it’s easier than ever to sell products direct to consumer. However, many solopreneurs and startups don’t have big budgets for product packaging, and yet they certainly want packaging that reflects the quality of their products. There are some creative options to consider that allow for custom branding, clean […]
Read MoreA lot of PR pros are eager to tell you how easy it is to be a thought leader: “3 Simple Ways to Become a Thought Leader in 15 Minutes or Less,” “How to Become a Thought Leader in a Month or Less,” and “You Can Be A Thought Leader: The Secret To Being Inspiring.” […]
Read MoreThere are a number of reasons organizations change their names, from mergers or company splits (Anderson Consulting to Accenture in 2001) to wanting to better align their names with an evolving service or product line (Apples Computer to Apple in 2007) or even distance themselves from a product in the portfolio (Phillip Morris to Altria […]
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