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Join us in conversation on the topics we believe matter...to our industry, our city and our society.

Let it go: don't worry about control on social media

By Natalie O'Grady | Jan 9, 2017

Brands put a lot of work into fine tuning their voice, and can understandably be protective of their image. Companies want their audience to talk about them a certain way, and marketing, advertising, and public relations all work together in the hopes of achieving positive buzz and brand loyalty. However, brands often have trouble getting […]

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3 Ways to Make the Most of December

By Savanna Frimoth | Dec 12, 2016

2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […]

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#ThisHappened – 2016 in Twitter & YouTube

By Natalie O'Grady | Dec 7, 2016

Major social media platforms are truly a global community. If the Twitter Year in Review and YouTube’s 2016 Rewind video are any indication, this community connects on big issues like social change, elections, and human rights – but also undeniably fun carpool karaoke videos. 2016 has also shown just how powerful brands can be on social […]

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How Can PR Combat Fake News?

By A.wordsmith | Dec 6, 2016

On Sunday, December 4, a man carrying an assault rifle walked into a family-friendly pizza shop in Washington D.C. and fired. He was there to “self-investigate” a disgraceful conspiracy theory that accused Hillary Clinton and her campaign manager, John Podesta, of running a child sex slave operation out of the pizzeria. Instigated by a false […]

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Incredible Corporate Holiday Cards

By Kris Travis | Nov 29, 2016

It’s the most wonderful time of the year for beautiful, festive holiday cards. A team photo or holiday graphic gets the job done, but how do you make a corporate holiday card really stand out? They are very much different from cards and lanyards for conferences. Here are a few examples of amazingly creative holiday […]

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What Public Relations Professionals Can Be Thankful For This Year

By Natalie O'Grady | Nov 21, 2016

For Americans, November is often considered a month of thankfulness. We’re thankful we get a day or two off work for Thanksgiving, we’re thankful to see family and friends, and we’re thankful to have the opportunity to over-indulge on comfort food while watching the Macy’s Thanksgiving Day Parade. It’s a time to reflect on the […]

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What Public Relations is Teaching Me

By Savanna Frimoth | Nov 16, 2016

Six months ago I confidentially strode across a stage and collected my diploma. While I now possess a piece of paper that claims I’ve learned, I definitely didn’t stop learning after graduating. After several months working for a public relations agency, here’s what PR is teaching me. Relationships are Key Public relations is an industry […]

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What My Public Relations Degree Taught Me

By A.wordsmith | Nov 12, 2016

“What My Public Relations Degree Taught Me” is part two of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. Read part one here.   I veered towards PR after five years in the education and nonprofit world. The overlap between development and communications is […]

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What My Public Relations Degree Didn’t Teach Me

By Natalie O'Grady | Nov 3, 2016

Part one of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. In 2014, I graduated with my master’s degree in public communication and finally headed out into the “real world.” Since I basically went straight from my undergraduate studies to my graduate […]

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 Have you Heard These Clever PR Terms?

By A.wordsmith | Oct 26, 2016

As a word junkie, I’m always excited to uncover a new language resource. I recently stumbled upon Word Spy, a site that indexes clever PR terms and novel or underappreciated words and phrases. It’s unique in that it tracks neologisms that are both useful and usable. As the site describes, “Word Spy…[looks] for fresh words […]

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