I'm not bossy. I'm the boss.

By Kelda Rericha | Mar 10, 2014

Yet again, Beyonce is awesome. And so is Condoleezza Rice, Jennifer Garner and a handful of other female and male celebrities contributing to the Ban Bossy campaign, a partnership between the Lean In and Girl Scouts organizations, which launched today. As the mother of two boys (soon to be three) I’ve always felt very comfortable […]

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Sochi pink eye PR nightmare

By Kelda Rericha | Feb 12, 2014

Despite the numerous reports about the less-than-fabulous conditions in Sochi during these Olympic games —  dirty water, disgusting hotel rooms and bathroom stalls that are too close for comfort, not to mention the numerous human and animal rights violations – none hits home quite as viscerally has Bob Costas’ Sochi pink eye. Reportedly caused by […]

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How Beyonce is Changing Music Promotion

By Kelda Rericha | Jan 27, 2014

Last night Beyonce and Jay-Z put on a show. The photos and video are exploding over social media, traditional media is in awe, and everyone and their grandma is rushing to download B’s latest album thanks to this unofficial music promotion. Oh yeah, and the performance was during the Grammys where a bunch of other […]

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Target's Top Three PR Mistakes

By Kelda Rericha | Jan 14, 2014

Of all the PR fiascos that a retailer could potentially face, none may be more disastrous than Target’s 2013 security breach, which took place between Black Friday and mid-December. As news began to spread — at the height of Christmas shopping, no less — the word on the street was that only Target credit card […]

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The PR Behind GM’s First Female CEO

By Kelda Rericha | Dec 12, 2013

This week the media buzzed with news of Mary Barra’s appointment to the role of General Motor’s CEO, the first female CEO in the company’s history, and the first female to head a major U.S. car company. Barra, 51, will replace retiring CEO Dan Akerson, who has chosen to step down ahead of schedule to […]

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GMA Correspondent Shares Her Breast Cancer Diagnosis On-Air

By Kelda Rericha | Nov 14, 2013

I love when TV does good. On Monday morning (11/11/13) Amy Robach of ‘Good Morning America’ shared her breast cancer diagnosis and treatment choice with viewers. It was a diagnosis she got after receiving an on-air mammogram in early October. Her choice is to treat the cancer aggressively, opting for a double mastectomy. Details  on […]

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Lawsuit against News of the World to Impact European Media industry

By Kelda Rericha | Oct 30, 2013

In one of Britain’s most high profile court cases in years, Rebekah Brooks and Andy Coulson, both former editors of Robert Murdoch’s now defunct News of the World tabloid, are accused of conspiring to illegally access voicemail messages on mobile phones belonging to politicians, the rich and famous, and victims of crime and ordinary people, […]

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#Hashtags: The New Communication Tool #hmmmm #skeptical #hungry

By Kelda Rericha | Sep 26, 2013

Earlier this summer New York Magazine’s Jeff Wisler wrote a piece called “The 7 Types of Hashtag Abusers” which so brilliantly put into words a deep, personal animosity for hashtags that has been growing ever stronger in my heart.  Wisler puts hashtag abusers on blast, calling out several categories of misuse, including: The Hashtag Stuffer: […]

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Chobani Yogurt Offers Lesson in Crisis PR

By Kelda Rericha | Sep 9, 2013

Chobani’s PR team offers a lesson in crisis management do’s and don’ts. As so many things do these days, it all started on Facebook. In the last few days of August, fans of Chobani’s Facebook page began reporting “puffy lids” and a “carbonated” taste from the top-selling Greek-style yogurt maker in the U.S. The company quickly […]

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Marketing on Pinterest

By Kelda Rericha | Aug 6, 2013

Hello, my name is Kelda, and I am addicted to Pinterest. It is not a healthy addition. I am guilty of hoarding recipes for sinful desserts and images of $10,000 handbags. It is not a victimless addiction.  My family regularly falls prey to my cooking experiments and crafting disasters, all of which were inspired by […]

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The True Cost of Unpaid Interns

By Kelda Rericha | Jul 18, 2013

Unpaid interns are disrupting the media – and not in a good way. Summer interns everywhere should be watching their backs after the National Transportation Safety Board (NTSB) blamed an unpaid intern for the inaccurate and unauthorized confirmation to media of the names of the crew members of an Asiana Airlines jet that crashed in […]

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