In addition to being an incredible A. Wordsmith client and a brilliant business partner to some of Portland, Seattle and San Diego’s biggest and best companies, ACME Business Consulting is a really great place to work. Sara Fritsch, ACME’s marketing team lead, has worked with ACME for nine years in a variety of roles. Today […]
Read MoreBecause House of Cards debuts next week, and because I was up way too late watching my DVR’d Oscars last night, I would like to take this moment to share this incredible collection of PR best practices an ‘House of Cards’ quotes from Frank Underwood and the rest of the House of Cards crew compiled by […]
Read MoreThanks to a measles outbreak at the happiest place on earth, our news feeds have all been filled with what we already know: vaccines work and are safe, but some people — primarily between 2000 and 2011 — opted to not vaccinate their children, and now we’re paying the price. The “why” has been examined […]
Read MoreI didn’t attend the University of Oregon, but I grew up in Eugene, Oregon, so tonight’s national championship game between U of O and Ohio State is personal. Eugene’s culture is hinged on two things: U of O sports and hippies. It’s a beautiful thing. It should come as no surprise that the culture within […]
Read MoreIn late September, the New York Times’ piece on television producer Shonda Rhimes hadn’t even appeared in the Sunday paper before the online world blew up over its seemingly racist and sexist content. Written by TV critic Alessandra Stanley, the piece on the highly successful African-American producer Shonda Rhimes starts, “When Shonda Rhimes writes her […]
Read MoreThe death of print media has been so widely reported for so long that many of us would never even questions its truth. But the beleaguered magazine industry has released a new report that might prove those assumptions wrong, especially for those with a digital platform. On Monday, the Association of Magazine Media (MPA) released […]
Read MoreThe death of Robin Williams has consumed our media feeds and our minds the last few days. While tragic, the conversations it has spurred around mental health are powerful and important. The state of mental health in the United States is deplorable. Despite the uptick in school shootings and high profile suicides and addiction-related deaths, […]
Read MoreNew expectations for Oregonian reporters The media landscape has been ever shifting toward the Web, a move that has been seen as reflective of reader preferences and cost savings. As newsrooms are continuing to see massive headcount cuts, journalists are increasingly in a fight for their jobs, which are so often now measured by digital […]
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