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Fundamental, valuable pitching lessons from a PR pro By Ann Smith PR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink. No matter where you are in the PR food chain, you’ve probably experienced the highs and lows of media outreach. Being in the PR industry for more […]

5 Classic Storytelling Elements for Content That Converts By Kelda Rericha When thought leadership content is done right it is a uniquely powerful tool. It challenges. It differentiates. It starts relationships and enhances existing ones. And it drives sales with high-value customers like no other. Here’s why: Customers, particularly those in the B2B space seeking premium […]

  Digital strategies to market a “bland” brand beautifully.   By Kris Travis   Things like banking and health insurance rarely make the heart sing. Yet numerous “boring” brands have found ways to hit it out of the park with their digital communications. Strategic brand and web design tactics play key roles in their success. […]

Adjusting Strategies for Better Client Service in the Age of the Internet of Things By Natalie O’Grady When I was finishing my undergraduate degree six years ago, one of my communications professors introduced the class to something called the “Internet of Things.” He explained that in the not-so-distant future, we’d be living in what basically […]

The word-of-mouth movement disparaging the need for children to be inoculated needs a shot of good PR. By Kelda Rericha A measles outbreak in the happiest place on earth is straining our news feeds. This we know: Measles vaccines work and are safe, but some people— primarily between the years 2000 and 2011—chose not to […]