Fundamental, valuable pitching lessons from a PR pro

By Ann Smith


PR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink.

No matter where you are in the PR food chain, you’ve probably experienced the highs and lows of media outreach.

Being in the PR industry for more than 16 years, I have had my share of successes and failures. Through trial, error and constant learning, I continue to refine my pitching.

Here are a few fundamental, valuable lessons I’ve learned—the “ABCs” of pitching.