The word-of-mouth movement disparaging the need for children to be inoculated needs a shot of good PR.

By Kelda Rericha


A measles outbreak in the happiest place on earth is straining our news feeds.

This we know: Measles vaccines work and are safe, but some people— primarily between the years 2000 and 2011—chose not to vaccinate their children.

Today, Disneyland in California is one unhappy place as many people are paying the price for choices strangers made a few years ago.

“Why?” has been examined ad nauseam. However, we’ve heard little about the “how”: How did so many parents come to the decision to not vaccinate their children? The anti-measles vaccine movement was one of the most powerful word-of-mouth PR campaigns in my lifetime.

Now, we need an equally powerful PR campaign to fix it.