‘Tis the season for festive holiday cards, gift tags and party invitations. In case you’re going the DIY route, here are a few lovely and free holiday fonts that inspire the spirit of the season (without getting too hokey).* Enjoy! *Please note copyright permissions–all are free for personal use, while only some are free for both personal and […]
Read MoreI’ll say it over and over: font choice is so important. It impacts our feelings about a brand both consciously and unconsciously. So is there an essential font to use if you’re trying to make something come across as expensive or luxury? Apparently so. According to Sarah Hyndman, who recently studied the relationship between font choice […]
Read MoreHow often do you hand out your business card? What kind of info do you include? I’ve designed cards chock full of contact information in teeny-tiny print, and I’ve designed cards with only a logo, name and email. It really depends on how you prefer people contact you (or how truly accessible you want to […]
Read MoreI wrote about this very cool project on the blog last year. Though I’m a little late on this post, I did want to mention this year’s Forest For The Trees mural festival, which took place August 23-29. You may have already seen some of the new murals around town, either in process or finished. The FFTT website describes the project: “Established […]
Read MoreIf I’ve worked with your existing brand materials, chances are, I’ve asked you for some native files. And especially when it comes to logos, I asked you for a vector file. Here’s a quick primer on raster vs. vector images, appropriate use cases, etc. Raster A raster, or bitmap image is made up of pixels […]
Read MoreCheck out this infographic from WebDAM about the importance of visuals in capturing your audience. As you’d expect, all of us are reading a bit less and skimming a bit more, and visual IQs are on the rise faster than other types of intelligence. While I find this a little depressing (I love to read!), I’m […]
Read MoreWith Fourth of July approaching, I thought it would be fun to pull together some shareable images–digital Independence Day “holiday cards” as it were. So please, share away! Whether you’re spending the weekend watching fireworks, barbecuing, celebrating with family and friends, or just sleeping in, have a very happy and safe holiday weekend.
Read MoreDesigners are always thinking about the best font choice for a given project, and there are a lot of factors that go into that decision. Should the font be serif or san-serif? Modern or traditional? Serious or fun? Wide or narrow? Is legibility important, or can we push it on the style? What age group […]
Read MoreBrand guide for Clearly Business, by The One Off A brand guide is an essential tool for companies who aim to present a cohesive, consistent, and professional face to the world. A company’s brand guide acts as its visual communications “map” over the years, and also as documentation of the brand’s history as it evolves (as […]
Read MoreThis article in FastCo Design speaks to me; I will always call it “the cereal aisle effect.” I had just returned to the states after being in Nicaragua for two weeks, and stood dumb in the cereal aisle, completely paralyzed by all the choices. Don’t get me wrong—I was eager for a little variety after […]
Read MoreNow this is a great way to bring some soul to stock photography. According to this fastco.com article, the communications agency Isobar Poland has partnered with the Rak’n’Roll Win Your Life! foundation to create Photos for Life, the “world’s first charity photo bank, which exclusively features cancer patients and survivors.” And the profits from the photos […]
Read MoreThe holidays are a great time to have a little fun with your client thank yous and company promotional gifts. Here is a roundup of a few super creative ideas from around the world. You could go the ever-popular chocolate route, adorned with custom branding: Maybe a playful branded memory game (the cards could double […]
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