The Future of Design

By Kris Travis | Jul 28, 2016

What is the future of design? This question is a constant for most designers. 99U put out an article that posed this question to a number of design experts and visionaries, and they provided their thoughts on what we might see in the next 10 years. A few things stood out to me: The changing role […]

Read More

"Boring" Brands find Big Success through Smart Design

By Kris Travis | Jun 15, 2016

Branding a product or service that’s less-than-sexy has its challenges. This great article in FastCo Design highlights some key ways a number of “boring” brands have hit it out of the park with their digital communications. Brand and web design play key roles in their success. Here are a few of my favorite takeaways, along with […]

Read More

Debranding the Future

By Kelda Rericha | Jun 7, 2016

Since the 90’s consumers have been pushing back on advertising. We’re highly critical of traditional advertising — TV, print and radio — and highly skeptical of other forms of advertising. And for good reason. Coca-Cola sponsoring school events feels eerily similar to the way tobacco companies targeted members of the military during World War II. Free cigarettes! And […]

Read More

Your Brand as Art

By Kris Travis | May 18, 2016

Over the weekend, I got to check out the newly remodeled SFMOMA. The remodel is beautiful, as are the numerous exhibits (too many to take in on one visit!). I was really excited to check out the “Typeface Interface” graphic design collection, and it got me thinking about other ways a company can share its brand […]

Read More

Passion, Practice, and Teachability

By Kris Travis | Apr 26, 2016

I had the opportunity to check out a number of cool events during last week’s 2016 Design Week Portland, and especially enjoyed hearing Dana Tanamachi’s talk, “Perfectly Imperfect” on Wednesday night at PNCA. It was inspiring to get a glimpse of her background in design, her unexpected successes, and to hear her thoughtful reflections on her evolving work and […]

Read More

2016 Design Week Portland

By Kris Travis | Mar 31, 2016

It’s comin’ up quick! Design Week Portland is “a week-long, city-wide series of programs exploring the process, craft, and practice of design across all disciplines.” April 15-21, all four corners of Portland will see a flurry of design-related talks, events, workshops, studio tours, and shows. This is a huge week for designers, but also offers […]

Read More

Moodboards: Feeling Your Way Through Brand Discovery

By Kris Travis | Mar 7, 2016

Once relatively exclusive to the fashion design industry, moodboards are everywhere now–design, architecture, politics, education, therapy…basically anywhere one’s brand or identity is a work in progress. I use them a lot in the design work I do, whether for a brand identity project, or to determine the mood of an internal campaign for an already […]

Read More

Video Backgrounds in Web Design

By Kris Travis | Feb 10, 2016

Not everyone is doing it…yet. But video backgrounds in web design can be incredibly impactful and compelling in drawing the visitor into a brand. Longtime concerns over load times and usability are on the decline as web technologies improve every day, opening up new possibilities to creating an immersive brand experience online. Here are a […]

Read More

Design Trends for 2016

By Kris Travis | Jan 14, 2016

Happy New Year! Do you have any big design plans this year? A rebrand, some new print materials, perhaps an updated website? I’ve been curious about what design trends to expect in 2016, so I looked around to see what the internet creative hivemind is saying. Here are some recurring predictions I noticed: Monochromatic Color […]

Read More

Free Holiday Fonts

By Kris Travis | Dec 3, 2015

‘Tis the season for festive holiday cards, gift tags and party invitations. In case you’re going the DIY route, here are a few lovely and free holiday fonts that inspire the spirit of the season (without getting too hokey).* Enjoy! *Please note copyright permissions–all are free for personal use, while only some are free for both personal and […]

Read More

Selling it with serifs

By Kris Travis | Nov 5, 2015

I’ll say it over and over: font choice is so important. It impacts our feelings about a brand both consciously and unconsciously. So is there an essential font to use if you’re trying to make something come across as expensive or luxury? Apparently so. According to Sarah Hyndman, who recently studied the relationship between font choice […]

Read More

NFC Business Cards

By Kris Travis | Oct 12, 2015

How often do you hand out your business card? What kind of info do you include? I’ve designed cards chock full of contact information in teeny-tiny print, and I’ve designed cards with only a logo, name and email. It really depends on how you prefer people contact you (or how truly accessible you want to […]

Read More