Girl Scouts Go High Tech

By Gretchen Hoffman | Jan 21, 2015

It’s that time of year: My Facebook feed is slowly but surely starting to fill up with pictures of Girl Scouts and their cookie order forms. But the changes this year go far beyond the addition of a new cookie; for the first time since cookie sales began nearly a century ago, the parent organization […]

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My Hometown Hero Gets an Ivy League Shoutout

By Ann Smith | Nov 25, 2014

I’m a ranch kid who grew up in the south-eastern corner of Oregon.  People ask me all the time where I’m from and my natural response is “Southern Oregon.”  They then usually start guessing places – Ashland? Medford? Grants Pass?  No, keep going. At this point I can see they are persistent to so I […]

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#WhyIStayed: A Social Movement of Domestic Violence Support

By Ann Smith | Sep 10, 2014

Last week marked the opening day of the NFL season and within a few days the national spotlight was shining an ugly beam on one of the league’s star players. On Monday the world was seeing the horrific altercation between Baltimore Raven’s star Ray Rice and his wife Janay in a casino elevator where he […]

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Jennifer Huston, the "Missing Person"

By Ann Smith | Aug 1, 2014

For the past week I’ve becoming increasingly consumed with the ongoing search for Dundee woman Jennifer Huston.  On the outskirts of Portland, Dundee and neighboring Newberg where she was last seen are quite close to where I live in Tualatin and my kids went to school in Sherwood. I am not here to speculate or […]

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Sports Metaphors Lost in Translation

By Ann Smith | Jul 18, 2014

With the FIFA World Cup behind us, I’d like to turn your attention to the sports metaphors that pop up again and again in all types of business communications. These are often misused or misunderstood in presentations and company newsletters or mailings alike, often because the recipient does not follow organized sports or grew up […]

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Small Businesses Benefit from Small Size, Authenticity

By Ann Smith | Jun 18, 2014

Living in Oregon, we are fortunate to be able to identify the provenance of many of the products we use and the produce and meats we consume. More so than anywhere else I’ve lived, there’s the ability to shop locally, with any number of locally owned and run businesses and services complementing the offerings of […]

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Drew Carney Goes Viral

By Ann Smith | Jun 17, 2014

For those of us in Portland, Drew Carney is a bit of a TV superstar. You might get ready in the morning while watching his antics, or catch him emceeing the annual Kells Smoker at the St. Patrick’s Day Irish Festival; however this week he cemented his place in national, viral infamy.  To try to […]

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Infographic: PR Then & Now

By Ann Smith | Jun 5, 2014

When it comes to effective communications, PR professionals tend to be the experts. That is what I love most about this industry. We are constantly one step ahead adapting to the ever-changing communication landscape. I came across the below infographic, PR Then & Now, from Inkhouse that is a great reminder of how our industry continues […]

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A Beautiful Project, Indeed

By Ann Smith | May 22, 2014

Lately I have become captivated by the amazing A Beautiful Body Project by photographer Jade Beall.  I am not too proud to admit that my stomach does not resemble itself from nine years ago, before I’d birthed a 10 pound (no, that is not a joke or exaggeration) baby – and then three years later […]

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Does Beginner's Luck Exist in Public Relations?

By Ann Smith | May 8, 2014

I came across an article about beginner’s luck, and whether or not it exists in public relations. I think many businesses have had a streak of beginner’s luck with favorable results – but while results may be high right out of the gate, it may actually work against you too. Here is a prime example […]

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A note to POM

By Ann Smith | May 8, 2014

To the PR team at POM, Your letter is absolute perfection.  I bow down to you. Bravo, Ann  

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Inc. magazine recognizes Voodoo Doughnut as one of "Most Audacious Companies"

By Ann Smith | Apr 28, 2014

Great piece in Inc. on Voodoo Doughnut about how the company has earned its spot in history through outrageous doughnuts, word-of-mouth marketing, quirky weddings, and a record label. Love to see Portland businesses making national news!

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