Amazon executives are typically a reclusive bunch. So its was a rare treat when Jeff Wilke, Amazon’s senior vice president of consumer business, took the stage this week at Seattle University as part of the Albers Executive Speaker Series. In an hour-long talk, Wilke laid out the core leadership principles that make up the tech […]
Read MoreWhether or not we like it, things don’t always go as we plan – both in life and in business. Being human means making mistakes and having the occasional reputation-threatening slip up. These things happen almost inevitably, which is why crisis communications is one of the most valuable aspects of Public Relations. But what exactly is crisis […]
Read MoreIt’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]
Read MoreI know the saying goes that is far easier to edit a piece of writing than to start one from a blank page, but I sometimes find the editing process just as hard. These four steps recently offered by Ragan’s PR Daily have really helped me lately to break down the process of editing as […]
Read MoreAmerica loves football – everyone knows that. But it’s beginning to look like the sport itself is in crisis and does not reciprocate these feelings. A growing body of evidence is beginning to show that football players are prone to concussions and thus prone to degenerative brain disease later on in life. These diseases (CTE […]
Read MoreIn addition to being an incredible A. Wordsmith client and a brilliant business partner to some of Portland, Seattle and San Diego’s biggest and best companies, ACME Business Consulting is a really great place to work. Sara Fritsch, ACME’s marketing team lead, has worked with ACME for nine years in a variety of roles. Today […]
Read MoreThis past Friday, March 27th, Ellen Pao lost her lawsuit against Kleiner Perkins Caufield & Byers, one of the top venture capital firms in California’s Silicon Valley. Needless to say, a great deal of controversy has emerged as a result of both the workplace discrimination suit itself and the verdict. What happened In case you’re a little […]
Read MoreOn Friday, March 20th, we celebrate the first day of spring (yay!) and the third annual International Day of Happiness. Established by the United Nations General Assembly in 2012, International Day of Happiness recognizes, “the relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world and […]
Read MoreSt. Patrick’s day is notoriously a whirlwind of green accessories, clovers, occasional pinching, little men with pointy shoes, and ample beer for drinking. Who couldn’t love a holiday that revolves around mirth and merriment? Sure, we’re a whole ocean away from the country who gave birth to this day, but we enjoy it just as […]
Read MoreEmail is widely used today as a form of business communication. While email is considered to be an efficient and reliable communication tool, one needs to exercise care when crafting emails in the workplace. When used appropriately, emails can help garner the results you want. To be safe, use a disposable email address from 10 […]
Read MoreAs you may (or may not) have noticed, A.wordsmith has recently changed it’s descriptive title from “a boutique PR and marketing firm” to “a boutique PR and thought leadership firm.” Likewise, you may be thinking, “What exactly does that mean?” Well, I’m here to tell you. Marketing for the sake of sales By definition, marketing involves […]
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