There are numerous challenges online marketers face in the social media and digital marketing space. Below are 3 common challenges along with tips for overcoming them. 1. Challenge: Effectively Targeting Your Prospective Consumer. Solution: Establish Your Buyer Personas. According to Hubspot, it is important to develop a detailed picture of your target audience. Identifying your buyer […]
Read MoreI started my career fresh out of college and will never forget my first manager. She was an amazing leader, mentor, friend, and one of the most sought-after people involved in decisions within the office. While I couldn’t pin it down at the time, and it took me many years and experiences with different friends […]
Read MoreEarlier this month a B2B software development company did something brilliant – and it has almost nothing to do with their offerings. They launched the “It Was Never a Dress” campaign (https://itwasneveradress.com/). If you haven’t seen this on social (or mainstream) media yet, you’re missing out. Axosoft, a Scottsdale, Arizona software company that focuses on […]
Read MoreAmazon executives are typically a reclusive bunch. So its was a rare treat when Jeff Wilke, Amazon’s senior vice president of consumer business, took the stage this week at Seattle University as part of the Albers Executive Speaker Series. In an hour-long talk, Wilke laid out the core leadership principles that make up the tech […]
Read MoreWhether or not we like it, things don’t always go as we plan – both in life and in business. Being human means making mistakes and having the occasional reputation-threatening slip up. These things happen almost inevitably, which is why crisis communications is one of the most valuable aspects of Public Relations. But what exactly is crisis […]
Read MoreIt’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]
Read MoreI know the saying goes that is far easier to edit a piece of writing than to start one from a blank page, but I sometimes find the editing process just as hard. These four steps recently offered by Ragan’s PR Daily have really helped me lately to break down the process of editing as […]
Read MoreAmerica loves football – everyone knows that. But it’s beginning to look like the sport itself is in crisis and does not reciprocate these feelings. A growing body of evidence is beginning to show that football players are prone to concussions and thus prone to degenerative brain disease later on in life. These diseases (CTE […]
Read MoreIn addition to being an incredible A. Wordsmith client and a brilliant business partner to some of Portland, Seattle and San Diego’s biggest and best companies, ACME Business Consulting is a really great place to work. Sara Fritsch, ACME’s marketing team lead, has worked with ACME for nine years in a variety of roles. Today […]
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