Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Sometimes we have to learn firsthand that our pitches aren’t working –or even worse, outright stink. I have been in the public relations industry for almost a decade now, so I have had my share of successes and failures. Here are some of the lessons I’ve learned that I want to share with you: You’re not […]
Read MoreWelcome Kailee Pence to the A.wordsmith team! Kailee joins as our spring intern and we’re so excited to have her. There’s much about her to like, starting with her love of country music, good Chinese food and visits to both the beach and mountain. Here are 5 more things you might not know about her […]
Read MoreThis past weekend, I had the opportunity to check out ChickTech’s High School Science Fair, held at PSU. ChickTech is a very cool organization whose mission “is dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers.” The high schoolers participated in a weekend-long set of […]
Read MoreDid you watch the Oscars? The highlights are making the internet rounds—from Matthew McConaughey thanking himself to Lupita’s tear-jerker of an acceptance speech to the pizza delivery guy and his pizza, but the biggest news may be Ellen DeGeneres’ record-breaking Oscar selfie. Currently at 2.5 million retweets and counting, the shot contains a staggering amount of […]
Read MoreAs we detailed on the blog previously, the Sochi Olympic Games seemed to have been fraught with logistical problems from the start, including questionable accommodations and discolored tap water, earning the Twitter hashtags, #sochiproblems or #sochifails. These mishaps, along with other controversies, did not generate the most positive PR for this year’s Olympic organizers. However, […]
Read MoreHappy Presidents’ Day! Or rather, Happy Washington’s Birthday (since that’s really what today’s date commemorates). Because it appears on many calendars as “Presidents’ Day,” I’ll go with it. Here’s a fun peek at how the nation is celebrating. Presidential branding Take a look at this fun personal project by Meg Jannott is a collection of […]
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