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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
‘Tis the season for festive holiday cards, gift tags and party invitations. In case you’re going the DIY route, here are a few lovely and free holiday fonts that inspire the spirit of the season (without getting too hokey).* Enjoy! *Please note copyright permissions–all are free for personal use, while only some are free for both personal and […]
Read MoreNot long ago, A.wordsmith manager Lisa Lavora-De Beule published a useful post outlining 5 steps to enhance your public speaking. Every effective speech, however, shares a common beginning, one that happens long before the speaker gets to the podium: audience analysis. Understanding one’s audience is one of the most important elements of effective communication. It […]
Read MoreOne of our clients, iFLY, Oregon’s only Indoor Skydiving operation, opened a few weeks ago, and I had the opportunity to fly in the tunnel this past Friday for the first time. As a PR practitioner I was nervous at first but the experience was life changing. I’ve been pitching the grand opening for weeks, and […]
Read MoreAs a senior in college, I am beginning to embark on the most exciting and yet most nerve wracking task yet – a post college career. I have been told since day one in numerous classes to think about my “personal brand” and to start “selling myself” to future potential employers. But what does creating […]
Read MoreI’ll say it over and over: font choice is so important. It impacts our feelings about a brand both consciously and unconsciously. So is there an essential font to use if you’re trying to make something come across as expensive or luxury? Apparently so. According to Sarah Hyndman, who recently studied the relationship between font choice […]
Read MoreBecoming an effective public speaker takes time and practice, yet is a great way to market yourself as an expert in your field while enhancing awareness of your business. No matter the size of your audience, below are a few simple pointers to keep in mind in public speaking. 1. Dress for Success Dress in […]
Read MoreFor most retailers, the four-month long “holiday season” is rife with opportunity for public relations outreach. There’s plenty of news stories to latch on to, seasonal product launches, and holiday editions of magazines eager to feature businesses and their stories. However, the first holiday in the lineup, Halloween, seems to churn out a disproportionate amount […]
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