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A few weeks back, we wrote about effective audience analysis and the role it plays in effective communication. More specifically, we went into detail about the first phase: before you are speaking in front of an audience. In this post, we’ll delve a little deeper into what to do during the second phase – once […]
Read More‘Tis the season for festive holiday cards, gift tags and party invitations. In case you’re going the DIY route, here are a few lovely and free holiday fonts that inspire the spirit of the season (without getting too hokey).* Enjoy! *Please note copyright permissions–all are free for personal use, while only some are free for both personal and […]
Read MoreNot long ago, A.wordsmith manager Lisa Lavora-De Beule published a useful post outlining 5 steps to enhance your public speaking. Every effective speech, however, shares a common beginning, one that happens long before the speaker gets to the podium: audience analysis. Understanding one’s audience is one of the most important elements of effective communication. It […]
Read MoreOne of our clients, iFLY, Oregon’s only Indoor Skydiving operation, opened a few weeks ago, and I had the opportunity to fly in the tunnel this past Friday for the first time. As a PR practitioner I was nervous at first but the experience was life changing. I’ve been pitching the grand opening for weeks, and […]
Read MoreAs a senior in college, I am beginning to embark on the most exciting and yet most nerve wracking task yet – a post college career. I have been told since day one in numerous classes to think about my “personal brand” and to start “selling myself” to future potential employers. But what does creating […]
Read MoreI’ll say it over and over: font choice is so important. It impacts our feelings about a brand both consciously and unconsciously. So is there an essential font to use if you’re trying to make something come across as expensive or luxury? Apparently so. According to Sarah Hyndman, who recently studied the relationship between font choice […]
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