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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
June was a big month for A.wordsmith. Last month, A.wordsmith saw a surge in new projects for our copywriting and content development team, as well as expanded marketing, media and publicity demands from established clients. All told, we shattered a record in terms of client and firm productivity. Since opening in 2009, the agency has […]
Read MoreThe IAAF’s decision to uphold the ban on Russian track and field athletes competing at the Rio Olympics presents yet another opportunity to examine how athletes, and entire sports and countries, respond to accusations of doping. Vitaly Mutko, Russia’s sports minister, initially reacted furiously to the allegations against Russia, describing them as a “political hit […]
Read MoreThe creation of an effective media list is an essential component to any PR plan. A media list is a compilation of media outlets including specific reporter contact information. As someone who is just beginning my career in PR, I find myself looking to the below tips when creating media lists from scratch. They have […]
Read MoreBranding a product or service that’s less-than-sexy has its challenges. This great article in FastCo Design highlights some key ways a number of “boring” brands have hit it out of the park with their digital communications. Brand and web design play key roles in their success. Here are a few of my favorite takeaways, along with […]
Read MoreAs PR professionals, we spend a lot of time keeping up with The Next Big Thing in communications strategies. For good reason – a Google algorithm or trending hashtag can make or break a campaign in today’s constantly-moving media landscape. In many ways, however, there’s nothing new about our jobs. Humans are communicators, and our […]
Read MoreSince the 90’s consumers have been pushing back on advertising. We’re highly critical of traditional advertising — TV, print and radio — and highly skeptical of other forms of advertising. And for good reason. Coca-Cola sponsoring school events feels eerily similar to the way tobacco companies targeted members of the military during World War II. Free cigarettes! And […]
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