Customers, particularly those in the business-to-business (B2B) space seeking premium services, are increasingly demanding education and advice as part of the sales experience. They see through the bright-and-shiny marketing speak. They want proof. Thought leadership just may be the biggest buzz term in marketing today, and for good reason: It’s the proof that decision-makers […]
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At a jungle-themed extravaganza that attracted more than 1,000 Oregon business leaders, the PBJ revealed its top 100 fastest-growing private companies of 2017. The companies are ranked in terms of their revenue growth between 2014 and 2016. This year’s top-ranked business logged growth exceeding 1,519 percent over that two-year period. A.wordsmith came in at […]
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The Memorial Day weekend officially kicks off the Summer fun season… And if you are looking for fun…you don’t have to look far. Steve Leader talked with the author of 100 THINGS TO DO IN PORTLAND OREGON BEFORE YOU DIE, Ann Smith. Listen to the Interview
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Read all about Ann in the Bulldog Reporter’s PR Profiles. Read the full article
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A story is one of the most common ways humans connect, hence its popularity among PR pros. By Savanna Frimoth You’ll often hear that public relations is an industry built on relationships. This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can […]
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– FOR IMMEDIATE RELEASE – PORTLAND, Ore. (June 9, 2017)— A.wordsmith, a communications firm specializing in thought leadership, public relations and writing, earned spot number 31 on of the Portland Business Journal’s list of 100 Fastest Growing Private Companies. The firm’s ranking was based on its 160 percent revenue growth over the past three years. […]
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Pinterest isn’t the first option on many smaller businesses’ priorities list, but it could be the answer to the challenges of Facebook. By Natalie O’Grady With more than 100 million Pinners, Pinterest is arguably social media’s most powerful conversion tool. According to research released by Millward Brown, a whopping 87 percent of Pinners have purchased […]
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Social media is about the long game and does require thoughtful planning, but there’s no need to break the bank for in-depth analysis and strategy-building. By Natalie O’Grady You know your business needs to be on social media, but are your efforts contributing to sales? Eighty-six percent of marketers believe that social media is important […]
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Discover the importance of mood boards in the design process, and how to get started on your own. By Kris Travis Once relatively exclusive to the fashion design industry, nowadays mood boards are everywhere – design, architecture, politics, education, therapy…basically anywhere one’s brand or identity is a work in progress. I use them a lot […]
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Election season has come and (thankfully) gone, but the threat of fake news is still very real. By Allison Symonds U.S. Director of National Intelligence James Clapper warns that fake news is “a grave concern” to national security, but the problem reaches beyond politics and into media and culture. Pardon the doom and gloom, but […]
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Becoming a thought leader is not simple. But we’re here to help. By Allison Symonds A lot of PR pros are eager to tell you how easy it is to be a thought leader: “3 Simple Ways to Become a Thought Leader in 15 Minutes or Less,” “How to Become a Thought Leader in a […]
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