Election season has come and (thankfully) gone, but the threat of fake news is still very real.

By Allison Symonds


U.S. Director of National Intelligence James Clapper warns that fake news is “a grave concern” to national security, but the problem reaches beyond politics and into media and culture.

Pardon the doom and gloom, but the possibility of a “post-factual world” should be setting off supersonic alarm bells for PR pros in every industry.

Before social media, fake news was mostly a nonstarter.

Agenda-driven reporting is nothing new, but slander laws and ethics standards generally protected us from outright untruths.

In fact, fake news mostly meant satire, and misunderstandings were usually funny—such as how Chinese media outlets quoted an Onion article declaring Kim Jong Un the “Sexiest Man Alive in 2012.

We’re not laughing anymore.