Suck a Lemon, Lululemon

By Ann Smith | Nov 8, 2013

Lululemon has gone sour. OH MY GOODNESS. This is so bad, it’s downright laughable. Chip Wilson of Lululemon Athletica fame – those are shout outs to you. You should probably keep your hateful, judgmental mouth shut. And in the meantime, have fun with the PR firestorm you managed to create. I think it’s about time for one […]

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Giving Tuesday 2013

By Kris Travis | Nov 5, 2013

Halloween is barely behind us, and already the Christmas ads and holiday displays are popping up everywhere. While few of us are feeling truly ready for the holidays, it’s a consideration that is already top of mind for businesses; there are client appreciation gifts to pull together, holiday cards to design and print, and employee […]

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PR: Family Style

By Ann Smith | Oct 18, 2013

As PR professionals we’ve learned how to position, couch and direct certain messages so that they are received in the most desired manner. It’s how we interact with external influencers – media, clients and even colleagues. But what about when it’s family? I recently had an interaction with a distant family member that I haven’t […]

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Chobani Yogurt Offers Lesson in Crisis PR

By Kelda Rericha | Sep 9, 2013

Chobani’s PR team offers a lesson in crisis management do’s and don’ts. As so many things do these days, it all started on Facebook. In the last few days of August, fans of Chobani’s Facebook page began reporting “puffy lids” and a “carbonated” taste from the top-selling Greek-style yogurt maker in the U.S. The company quickly […]

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AT&T and Herzog Join Forces on PSA

By Ann Smith | Aug 12, 2013

It seems an unlikely match. Werner Herzog, director of bizarre but awesome films and documentaries such as “Aguirre, the Wrath of God” and “Grizzly Man”, has joined forces with AT&T to create a documentary on the devastating consequences of texting while driving. Sharing the stories of both victims and perpetrators of texting and driving, the […]

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How to Get Away with Cheating: Does The Right PR Save Our Country’s Elite from Their Lying, Cheating Ways?

By Ann Smith | Aug 7, 2013

From politicians, to athletes, to celebrities, our country is fascinated by the downside of being in the public eye – the skeletons in their closet. I will admit that I, too, am drawn in to breaking news about celebrity affairs! One of the most infamous cheating scandals of our generation is none other than Tiger […]

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Marketing on Pinterest

By Kelda Rericha | Aug 6, 2013

Hello, my name is Kelda, and I am addicted to Pinterest. It is not a healthy addition. I am guilty of hoarding recipes for sinful desserts and images of $10,000 handbags. It is not a victimless addiction.  My family regularly falls prey to my cooking experiments and crafting disasters, all of which were inspired by […]

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Is That What You Call an Apology, Paula Deen?

By Ann Smith | Jun 26, 2013

Ever since she was a no-show on TODAY last Friday I’ve been eagerly awaiting Paula Deen’s interview with Matt Lauer that was rescheduled for this morning.  First of all, what was she thinking not honoring her commitment to be on the program last week, immediately following revelations that she has used racial slurs?  Instead of going […]

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