More than writer’s block, what plagues me the most in writing is when I can feel my language getting stale. When my sentences aren’t popping like they should, my syntax is weak, and something just feels off. In creative fields like public relations, when the original and effective arrangement of words is vital to conveying […]
Read MoreWestJet made Christmas dreams come true Oh Wow. Incredible idea. Brilliant PR move. WestJet shared a full serving of Christmas joy and happiness to customers, and the results will make any heart grow three sizes. Take the 5 minutes to watch this Christmas (and PR) miracle – it will inspire you to believe that miracles […]
Read MoreLululemon has gone sour. OH MY GOODNESS. This is so bad, it’s downright laughable. Chip Wilson of Lululemon Athletica fame – those are shout outs to you. You should probably keep your hateful, judgmental mouth shut. And in the meantime, have fun with the PR firestorm you managed to create. I think it’s about time for one […]
Read MoreAs PR professionals we’ve learned how to position, couch and direct certain messages so that they are received in the most desired manner. It’s how we interact with external influencers – media, clients and even colleagues. But what about when it’s family? I recently had an interaction with a distant family member that I haven’t […]
Read MoreChobani’s PR team offers a lesson in crisis management do’s and don’ts. As so many things do these days, it all started on Facebook. In the last few days of August, fans of Chobani’s Facebook page began reporting “puffy lids” and a “carbonated” taste from the top-selling Greek-style yogurt maker in the U.S. The company quickly […]
Read MoreIt seems an unlikely match. Werner Herzog, director of bizarre but awesome films and documentaries such as “Aguirre, the Wrath of God” and “Grizzly Man”, has joined forces with AT&T to create a documentary on the devastating consequences of texting while driving. Sharing the stories of both victims and perpetrators of texting and driving, the […]
Read MoreFrom politicians, to athletes, to celebrities, our country is fascinated by the downside of being in the public eye – the skeletons in their closet. I will admit that I, too, am drawn in to breaking news about celebrity affairs! One of the most infamous cheating scandals of our generation is none other than Tiger […]
Read MoreEver since she was a no-show on TODAY last Friday I’ve been eagerly awaiting Paula Deen’s interview with Matt Lauer that was rescheduled for this morning. First of all, what was she thinking not honoring her commitment to be on the program last week, immediately following revelations that she has used racial slurs? Instead of going […]
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