I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […]
Read MoreOn Saturday, the Women’s March on Washington took over not only the streets of DC, but cities all over the world. Participants had innumerable reasons for joining, but women’s rights and equality were clearly at the event’s core. No matter what your thoughts are about the march itself, it did bring attention to a range […]
Read MoreYou’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]
Read MoreIt’s the most wonderful time of the year for beautiful, festive holiday cards. A team photo or holiday graphic gets the job done, but how do you make a corporate holiday card really stand out? They are very much different from cards and lanyards for conferences. Here are a few examples of amazingly creative holiday […]
Read MoreSix months ago I confidentially strode across a stage and collected my diploma. While I now possess a piece of paper that claims I’ve learned, I definitely didn’t stop learning after graduating. After several months working for a public relations agency, here’s what PR is teaching me. Relationships are Key Public relations is an industry […]
Read More“What My Public Relations Degree Taught Me” is part two of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. Read part one here. I veered towards PR after five years in the education and nonprofit world. The overlap between development and communications is […]
Read MorePart one of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. In 2014, I graduated with my master’s degree in public communication and finally headed out into the “real world.” Since I basically went straight from my undergraduate studies to my graduate […]
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