How often do messages on websites or marketing emails make you wonder if a human wrote them? A lot of content supposedly “targeting” us completely misses the mark. The writing is not conversational. It doesn’t sound like us. It doesn’t make us want to engage, and it lacks personality altogether. Some brands still confuse professional with formal […]
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To be honest, I was supposed to post to our blog last week, but I was too busy checking out Design Week Portland 2017. Did you experience any of the great events last week? For those who haven’t heard, Design Week is an annual celebration of all things design-related: architecture, art and craft, graphic design, […]
Read MoreInternational Woman’s Day has come and gone, and we’re approaching the end of Women’s History Month. Over the last few weeks companies and brands throughout the country and world have been celebrating women. Using a variety of strategies, many businesses utilized International Women’s Day and Women’s History Month to announce ongoing initiatives, campaigns or a […]
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To continue the month’s celebration of women’s contributions to history and the world, I thought it would be fitting to highlight five super talented women doing big things in the field of graphic design. There are so many inspiring women in graphic design right now; I love learning from their unique styles, career challenges and successes, and perspectives on what design means to […]
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I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […]
Read MoreOn Saturday, the Women’s March on Washington took over not only the streets of DC, but cities all over the world. Participants had innumerable reasons for joining, but women’s rights and equality were clearly at the event’s core. No matter what your thoughts are about the march itself, it did bring attention to a range […]
Read MoreYou’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]
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