I’m making my end-of-year list and checking it twice! What am I missing that’s on your December to-dos? 1. Writing client strategy addendums Each year we go through a planning process with our clients. This is our chance to understand their business goals and priorities for the year ahead and adapt our communication strategies accordingly. […]
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Agency life gets weird in the summer. Things get kind of quiet, schedules become irregular, and the overall pace of work slows. I hope everyone’s summer is full of travel, friends and sunshine but when you must work, here are five things to consider doing as time allows. Market yourself. We all backburner our own marketing […]
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Change is a constant and ever-accelerating force that compels leaders to redirect visions, capitalize on new ideas, adjust course, or chart new paths forward. Against this landscape, it’s more important than ever to craft change communications strategies that engage audiences, inspire skeptics and stick in the fabric of an organization. Whether you’re navigating a leadership […]
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“Courage, innovation and discipline help drive company performance, especially in tough economic times. Effective internal communications can keep employees engaged in the business and help companies retain key talent, provide consistent value to customers and deliver superior financial performance to shareholders.” – Harvard Business Review I’m a passionate believer that people are the heart of […]
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As influencer marketing continues to rapidly grow, there’s no question that it has become a powerful and critical marketing resource to brands across consumer and hospitality industries today. As influencers take a bigger role in marketing and earned media campaigns, when should traditional media continue to play a role in driving successful and impactful PR results? […]
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Hey everybody! Does it feel like Christmas was just yesterday? Well guess what? It’s less than 10 months until the Smith house is covered in decorations again. Crazy, right? Time is a thief and just like that we’re already one month into 2024. New years welcome in fresh starts and renewed energy and as I […]
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For hospitality businesses including hotels, restaurants, and bars, the holidays can be a particularly stressful time of year. One aspect that doesn’t have to be stressful is developing and executing a holiday season marketing plan. Here we sprinkle a bit of holiday magic and detail five fool-proof ways to ace your hospitality brand’s marketing campaign. […]
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“Gratitude can transform common days into Thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” More than any other season, autumn teaches us that change can be beautiful. As the stunning foliage flutters all around, and days become filled with Football, harvest parties, apple orchards, cinnamon scents, and more opportunities to imbibe […]
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Sometimes small does equal mighty. When choosing a PR firm to represent your business, you want a partner that will give you the most bang for your buck, garner real results and treat you like you’re their most important client. While bigger agencies often have the appeal of things like expanded in-house services, integrating […]
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Over the past several years, TikTok has soared in popularity, generating over 1.6 billion downloads to date and even surpassed Google in 2022 as the world’s most popular web domain. Despite its colossus popularity, TikTok is still often considered to be a Gen Z platform. While TikTok is a Gen Z-dominated platform, it’s far from […]
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It’s that time of year when the days are long, but the time is oh, so short! We are all eager to maximize the weeks with no school regimes or weather snafus. But despite summer and all of its glory, the show must go on! Clients still have stories to tell and us PR pros […]
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As someone who has spent a healthy slice of their career doing publicity and marketing for restaurants, chefs, and food products, I’ve consumed my fair share of journalism on these topics. There was a reason I was initially called to do this kind of work – a nebulous passion lying somewhere in the cross section […]
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