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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Interviewer: How much rewriting do you do? Hemingway: It depends. I rewrote the ending of Farewell to Arms, the last page of it, 39 times before I was satisfied. Interviewer: Was there some technical problem there? What was it that had stumped you? Hemingway: Getting the words right. – Ernest Hemingway, The Paris Review Interview, […]
Read MoreWhile it’s not especially new, I was just recently introduced to the concept of the Golden Circle, a philosophy around marketing that recognizes a brand’s purpose, cause, belief, its WHY first, and then moves outward toward selling its WHAT. Many companies will frame their marketing around 1) what they do, 2) how they do it, […]
Read MoreLast night’s Golden Globes was not just about fashion, A-list celebrities (hello Matt Damon!) or box office hits. This year’s show was a communications lesson in acceptance speeches at the Golden Globes. It was also a reality check for the masses – to know that even those in the spotlight are not perfect public speakers. […]
Read MoreOf all the PR fiascos that a retailer could potentially face, none may be more disastrous than Target’s 2013 security breach, which took place between Black Friday and mid-December. As news began to spread — at the height of Christmas shopping, no less — the word on the street was that only Target credit card […]
Read MoreToday is National Word Nerd Day (although some feel strongly that it was yesterday…who are we to judge?). We are celebrating with our friends (and clients) at the American Copy Editors Society (ACES). Check out the great guest articles by ACES Board member Karen Martwick in PRNewser and ragan.com. Now go unleash your inner word […]
Read MoreMore than writer’s block, what plagues me the most in writing is when I can feel my language getting stale. When my sentences aren’t popping like they should, my syntax is weak, and something just feels off. In creative fields like public relations, when the original and effective arrangement of words is vital to conveying […]
Read MoreThis week the media buzzed with news of Mary Barra’s appointment to the role of General Motor’s CEO, the first female CEO in the company’s history, and the first female to head a major U.S. car company. Barra, 51, will replace retiring CEO Dan Akerson, who has chosen to step down ahead of schedule to […]
Read MoreWestJet made Christmas dreams come true Oh Wow. Incredible idea. Brilliant PR move. WestJet shared a full serving of Christmas joy and happiness to customers, and the results will make any heart grow three sizes. Take the 5 minutes to watch this Christmas (and PR) miracle – it will inspire you to believe that miracles […]
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