Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

The Lighter Side of the Olympics (At Last)

By Ann Smith | Feb 13, 2014

Finally, there’s been some positive non-sports news out of Sochi. After a week of less than ideal PR —  disturbing images of pink eye (read our earlier blog) and stories of Sochi being a bit less-than-ready for visitors – I was ready for some light-hearted, non-sports coverage. Molson Canadian announced earlier this week via twitter […]

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Sochi pink eye PR nightmare

By Kelda Rericha | Feb 12, 2014

Despite the numerous reports about the less-than-fabulous conditions in Sochi during these Olympic games —  dirty water, disgusting hotel rooms and bathroom stalls that are too close for comfort, not to mention the numerous human and animal rights violations – none hits home quite as viscerally has Bob Costas’ Sochi pink eye. Reportedly caused by […]

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An Olympic-Sized Celebration

By Ann Smith | Feb 11, 2014

Aren’t the Olympics great? I mean, after all they are an institution – not just in our country but around the world. A coming together. A celebration of camaraderie, commitment and, of course, sports. I’m sure we can all remember some of our favorite Olympic moments. Whether it was Flo Jo and her amazing nails, […]

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Nine Steps to Awesome Web Content

By Ann Smith | Feb 5, 2014

Wondering how to work with a writer to get copy that you love? Copy is such an important element of your brand and can help you communicate what’s truly special about your company. Whether you’re building your first website or updating the copy on an existing site, finding the perfect words can be a challenge. As […]

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Seahawks Soar to Victory

By Kris Travis | Feb 3, 2014

The Seahawks swooped in for a historic win last night. I could talk about the game, or the ads, or the massive hangover all of Seattle likely has this morning, but there will be plenty of that in the coming days. So, how about a little art and design in honor of the victors… (First, […]

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Grant Leaves Grammys Early–A Media Sin?

By Ann Smith | Jan 30, 2014

Christian music star Natalie Grant caused a media stir Sunday night when she left the Grammys early. Grant never cited the particular reason she left on, but media outlets were keen to guess. Many suspected it had to do with several risqué performances including Jay-Z and Beyonce’s sexy “Drunk in Love” duet, and Katy Perry’s “satanic” […]

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Derrick Coleman Inspires Fans, Positive PR for the Seahawks

By Mary Gorretta | Jan 30, 2014

Although Richard Sherman seems to be getting all the attention, I think the best story leading up to the Super Bowl belongs to Derrick Coleman of the Seattle Seahawks. Coleman is already an inspiration for what he has accomplished professionally as an NFL running back, despite being legally deaf since he was three years old. […]

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Social Media Done Right, Super Bowl Edition

By Ann Smith | Jan 30, 2014

With the Super Bowl just days away, I think it’s safe to say football is on the minds of many people – especially those in Seattle and Denver. For me, this year is a tough pick. As a Washingtonian, I consider the Seahawks my home team. But I have a deep, deep love for Peyton […]

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How Beyonce is Changing Music Promotion

By Kelda Rericha | Jan 27, 2014

Last night Beyonce and Jay-Z put on a show. The photos and video are exploding over social media, traditional media is in awe, and everyone and their grandma is rushing to download B’s latest album thanks to this unofficial music promotion. Oh yeah, and the performance was during the Grammys where a bunch of other […]

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Why Everyone is Talking About Richard Sherman

By Ann Smith | Jan 20, 2014

You may care little about football or you may have watched last night’s game with bated breath. Either way, there’s a pretty good chance that by now you’ve seen or heard reference to Richard Sherman’s post-game interview. See it here. It’s intense. The media reaction has been split between condemnation for his unsportsman-like conduct and dismissal […]

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