Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

2016 Technology Trends: The Year of Apps, Video Ads and Virtual Reality

By Christine Antles | Oct 24, 2015

According to insight from Forbes, 2016 technology trends will bring tried-and-true developments with a twist, while novel tech advances take center stage. Video advertising will increase their presence on platforms such as Facebook, YouTube and even search engines. In fact, Google is planning to bring them to search results. According to experts in 2016 technology trends, video ads […]

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Four-year-old's CVS-Themed Birthday Party Wins PR

By Kelda Rericha | Oct 20, 2015

In PR, many things are out of your control. It is the job of a PR person to maintain and manufacture as much control as possible. Control of the message, control of the spokesperson, control of the campaign, control over the competition. Because for the most part, losing control of any one of those things can […]

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What Makes a Press Release Newsworthy?

By Lisa Lavora-De Beule | Oct 14, 2015

Press releases are an effective way to garner publicity for your business. Although distributing a news release doesn’t guarantee coverage for your brand, by planting the seed with journalists and bloggers, it might very well lead into a future feature opportunity. Additionally, placing your press release on your website is an effective way to communicate with […]

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NFC Business Cards

By Kris Travis | Oct 12, 2015

How often do you hand out your business card? What kind of info do you include? I’ve designed cards chock full of contact information in teeny-tiny print, and I’ve designed cards with only a logo, name and email. It really depends on how you prefer people contact you (or how truly accessible you want to […]

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Choosing the Right Social Media Platforms for Your Business

By Natalie O'Grady | Oct 6, 2015

Social media platforms have solidified their place in any business’ public relations and marketing strategy. You know you have to include social media as part of your brand’s image no matter what business sector you fall in, but it can be overwhelming when you look at all the options available. How are you supposed to […]

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2015 Forest For The Trees Mural Festival

By Kris Travis | Sep 28, 2015

I wrote about this very cool project on the blog last year. Though I’m a little late on this post, I did want to mention this year’s Forest For The Trees mural festival, which took place August 23-29. You may have already seen some of the new murals around town, either in process or finished. The FFTT website describes the project: “Established […]

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How To Be A Successful Public Speaker

By Louie Deraita | Sep 23, 2015

Have you ever wondered why TED talks draw millions of views online? Is it because they are more compelling or pertinent to a large audience? Or is it because the speaker is popular or famous? These questions can be answered by research from Science of People, who have collected data and insight into why some […]

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7 Tips for Pitching Ideas from Improv Comedy

By Kelda Rericha | Sep 10, 2015

There is nothing more uncomfortable than watching bad improv comedy. Except perhaps watching someone crash and burn while pitching ideas during a business presentation. Especially if that person is you. As written up by Fast Co’s Joe Berkowitz, master improvisational comic Jason Mantzoukas has developed seven tips for avoid comedic, or boardroom, failure. In a […]

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Putting Unsolicited Advice to Work, er Wipes

By Kris Travis | Sep 10, 2015

This should strike a chord with any parent (especially those of you as sleep-deprived as I am). Sometimes I feel like a short walk to the park with my kids becomes an open invitation for “tips and tricks” from well-meaning advisors. I appreciate their intentions, and I’ve gotten pretty good at hanging on to the advice that […]

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15 Hidden Features of Facebook, Twitter, LinkedIn & Google+

By Louie Deraita | Sep 2, 2015

I have a few surprises for those social media junkies out there! PRNews tweeted out an awesome infographic today about the 15 hidden features, tips and tricks for Facebook, Twitter, LinkedIn and Google+. Most of these came as a surprise to me – who knew you could “mute” a Twitter account without unfollowing it? Or […]

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