Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
As a senior in college, I am beginning to embark on the most exciting and yet most nerve wracking task yet – a post college career. I have been told since day one in numerous classes to think about my “personal brand” and to start “selling myself” to future potential employers. But what does creating […]
Read MoreI’ll say it over and over: font choice is so important. It impacts our feelings about a brand both consciously and unconsciously. So is there an essential font to use if you’re trying to make something come across as expensive or luxury? Apparently so. According to Sarah Hyndman, who recently studied the relationship between font choice […]
Read MoreBecoming an effective public speaker takes time and practice, yet is a great way to market yourself as an expert in your field while enhancing awareness of your business. No matter the size of your audience, below are a few simple pointers to keep in mind in public speaking. 1. Dress for Success Dress in […]
Read MoreFor most retailers, the four-month long “holiday season” is rife with opportunity for public relations outreach. There’s plenty of news stories to latch on to, seasonal product launches, and holiday editions of magazines eager to feature businesses and their stories. However, the first holiday in the lineup, Halloween, seems to churn out a disproportionate amount […]
Read MoreAccording to insight from Forbes, 2016 technology trends will bring tried-and-true developments with a twist, while novel tech advances take center stage. Video advertising will increase their presence on platforms such as Facebook, YouTube and even search engines. In fact, Google is planning to bring them to search results. According to experts in 2016 technology trends, video ads […]
Read MoreIn PR, many things are out of your control. It is the job of a PR person to maintain and manufacture as much control as possible. Control of the message, control of the spokesperson, control of the campaign, control over the competition. Because for the most part, losing control of any one of those things can […]
Read MorePress releases are an effective way to garner publicity for your business. Although distributing a news release doesn’t guarantee coverage for your brand, by planting the seed with journalists and bloggers, it might very well lead into a future feature opportunity. Additionally, placing your press release on your website is an effective way to communicate with […]
Read MoreHow often do you hand out your business card? What kind of info do you include? I’ve designed cards chock full of contact information in teeny-tiny print, and I’ve designed cards with only a logo, name and email. It really depends on how you prefer people contact you (or how truly accessible you want to […]
Read More