Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

The beauty of a brand manifesto

By Kris Travis | Feb 21, 2017

I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […]

Read More

Is Jargon Bad?

By A.wordsmith | Feb 10, 2017

Forward-facing innovators can optimize deliverables by leveraging a holistic view of language. Last weekend I used the word “optimize” while out with friends. My husband nudged me. “You’re using your business jargon in real life again,” he whispered. My work is a nonstop cycle of blogs, articles, brochures, press releases, POVs, web copy and white […]

Read More

4 Considerations for Contributed Content

By Savanna Frimoth | Feb 1, 2017

Cision named contributor marketing as one of the top trends for 2017.  Contributed content is an incredibly useful tool for PR pros—whether you’re looking to raise the profile of your client or your agency. Contributed marketing is creating content then pitching it to appropriate outlets.  The demand for content is rapidly increasing. The Atlantic reported […]

Read More

How to tie your social media strategy to your SEO

By Natalie O'Grady | Jan 30, 2017

Public relations and marketing professionals have learned over the last few years that they can’t exist in silos and get exceptional results for their brands. Integrated strategies are vital for success. PR and marketing live in different sandboxes, but they have to learn how to play well together. This is particularly clear with the relationship […]

Read More

Download our Social Analytics POV

By Natalie O'Grady | Jan 26, 2017

“Today, knowledge has power. It controls access to opportunity and advancement.” – Peter Drucker More than ever, public relations professionals are working to quantify PR’s value for their clients. This can be difficult for a number of public relations tactics, but social media is notoriously hard to pin down in terms of ROI. Executives and […]

Read More

Designing for Gender Equity

By Kris Travis | Jan 23, 2017

On Saturday, the Women’s March on Washington took over not only the streets of DC, but cities all over the world. Participants had innumerable reasons for joining, but women’s rights and equality were clearly at the event’s core. No matter what your thoughts are about the march itself, it did bring attention to a range […]

Read More

Authenticity and PR

By Savanna Frimoth | Jan 17, 2017

You’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]

Read More

Let it go: don't worry about control on social media

By Natalie O'Grady | Jan 9, 2017

Brands put a lot of work into fine tuning their voice, and can understandably be protective of their image. Companies want their audience to talk about them a certain way, and marketing, advertising, and public relations all work together in the hopes of achieving positive buzz and brand loyalty. However, brands often have trouble getting […]

Read More

3 Ways to Make the Most of December

By Savanna Frimoth | Dec 12, 2016

2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […]

Read More

#ThisHappened – 2016 in Twitter & YouTube

By Natalie O'Grady | Dec 7, 2016

Major social media platforms are truly a global community. If the Twitter Year in Review and YouTube’s 2016 Rewind video are any indication, this community connects on big issues like social change, elections, and human rights – but also undeniably fun carpool karaoke videos. 2016 has also shown just how powerful brands can be on social […]

Read More