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Join us in conversation on the topics we believe matter...to our industry, our city and our society.
I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […]
Read MoreForward-facing innovators can optimize deliverables by leveraging a holistic view of language. Last weekend I used the word “optimize” while out with friends. My husband nudged me. “You’re using your business jargon in real life again,” he whispered. My work is a nonstop cycle of blogs, articles, brochures, press releases, POVs, web copy and white […]
Read MoreCision named contributor marketing as one of the top trends for 2017. Contributed content is an incredibly useful tool for PR pros—whether you’re looking to raise the profile of your client or your agency. Contributed marketing is creating content then pitching it to appropriate outlets. The demand for content is rapidly increasing. The Atlantic reported […]
Read MoreOn Saturday, the Women’s March on Washington took over not only the streets of DC, but cities all over the world. Participants had innumerable reasons for joining, but women’s rights and equality were clearly at the event’s core. No matter what your thoughts are about the march itself, it did bring attention to a range […]
Read MoreYou’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]
Read More2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […]
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