The ad was uploaded to the Always YouTube on June 26th and has received over 30 million views all over the world. After watching the video though it makes you think, aren’t we over the #LikeaGirl insult? “I don’t think we are past the ‘run like a girl’ stereotype. Look at the women in this […]
Read MoreYou might end up calling your marketing and PR efforts by an entirely different name if the rest of the industry follows Procter & Gamble’s lead in renaming its overall marketing organization “Brand Management.” According to Ad Age, the new department now includes the functions the rest of us are still calling marketing, market research, […]
Read MoreYou can celebrate! Twitter announced yesterday that it will support animated GIFs on Twitter as well as on its Iphone and Android mobile apps. To be technical, the letters “GIF” actually stand for “Graphics Interchange Format,” which is a compressed image file format that can be quickly transmitted over a network or the Internet. In […]
Read MoreLiving in Oregon, we are fortunate to be able to identify the provenance of many of the products we use and the produce and meats we consume. More so than anywhere else I’ve lived, there’s the ability to shop locally, with any number of locally owned and run businesses and services complementing the offerings of […]
Read MoreFor those of us in Portland, Drew Carney is a bit of a TV superstar. You might get ready in the morning while watching his antics, or catch him emceeing the annual Kells Smoker at the St. Patrick’s Day Irish Festival; however this week he cemented his place in national, viral infamy. To try to […]
Read MoreThe influence of technology and social networking in our world couldn’t be more obvious with these 150 new definitions recently added to the dictionary by Merriam Webster, including “hashtag,” “selfie” and “tweep.” hashtag n (2008): a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text, such as a tweet selfie […]
Read MoreLately I have become captivated by the amazing A Beautiful Body Project by photographer Jade Beall. I am not too proud to admit that my stomach does not resemble itself from nine years ago, before I’d birthed a 10 pound (no, that is not a joke or exaggeration) baby – and then three years later […]
Read MoreFacebook is full of clutter, most of it noisy opinions and chatty gossip but then something comes along that matters. Women in Iran are taking to social media to peacefully defy the hijab law in Iran, posting photos of themselves hijab-less for a brief moment out in public. At the beach, in the countryside, in […]
Read MoreI came across an article about beginner’s luck, and whether or not it exists in public relations. I think many businesses have had a streak of beginner’s luck with favorable results – but while results may be high right out of the gate, it may actually work against you too. Here is a prime example […]
Read MoreLessons in PR and marketing from the NFL draft We can all learn something about PR and marketing from the NFL draft. Johnny Manziel’s team includes a PR firm, and as Rick Burton, a professor of sport management at Syracuse University, told the Dallas Morning News, “He’s built a brand for himself as Johnny Football. He […]
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